Video and the Web
Posted by Godfrey Wilson on Wednesday, September 30th, 2009With the increasing number of video formats, the complexity in identifying the best format has also increased. Compatibility, size, quality and affordability together determine the format that best suits for any requirement in the web.
A video format used in the web should be compatible with major browsers and Operating Systems. Major browsers include Internet Explorer, Mozilla Firefox, Opera, Google Chrome and Safari. Major Operating Systems include Windows, Macintosh, and Linux. When it comes to size, the smaller, the better. And when it comes to quality, the higher, the better. The cost factor also plays an important role. I have summarized below, few recognized and used formats in the web with their pros and cons. Proper analysis of our requirement with the capability of the video format will help us to identify the best format for the requirement. These formats are developed and backed up by giants who continuously update and keep them to standards.
- WMV:
Windows Media Video (wmv) is developed and controlled by Microsoft. The video file is based on Microsoft Advanced Systems Format (ASF) container format and is compressed with Windows Media compression. The quality of the video is good and the file is also of low size. One major drawback is that the file runs only on Windows. Neither does it support Flash nor Synchronized Multimedia Integration Language (SMIL) standard.
- Quick Time:
Quick time (.mov) is developed by Apple Inc. The latest released version is 10.0. QuickTime is particularly suited for editing. It contains one or more tracks, each of which contains abstract data references for the media data. QuickTime also supports key standards for web streaming, including HTTP, RTP, and RTSP. Also, QuickTime supports every major file format for images, including JPEG, BMP, PICT, PNG, and GIF. QuickTime also features built-in support for digital video, including MiniDV, DVCPro, and DVCam camcorder formats, as well as support for AVI, AVR, MPEG-1, and OpenDML.
- Real Media:
Real media was the first streaming technology on the market. However, Real media still trails Flash when it comes to smooth playback of high-impact interactive multimedia. Web developers have begun to use the Real System G2 and SMIL to stream synchronized multimedia presentations over the Web. This in turn is promoting a wider usage of real media by the developers in the web.
- Macromedia Flash:
Flash is often referred to as the best solution to web media. However, its unfriendliness with search engines has always left it behind. Flash generates high-impact web multimedia with short sound effects and loops. Formerly called as Future Splash, the Flash company was later acquired by Macromedia in 1997. With Flash, users can also draw their own animations or import other vector-based images.
- MPEG-4:
Developed in 1998, MPEG-4 was specially designed to play streaming media file with high quality in the web. MPEG stands for Moving Picture Experts Group and is managed by ISO (International Organization for Standardization). MPEG-4 is a proprietary technology; it requires licensing in order to be used. AT&T claims to have the patent rights for MPEG. But Apple and a number of other video content providers are continuously working on MPEG along with their technologies.
Stay tuned for my next blog in which, I plan to explain the different methods that are available to deliver these formats on the web.
Tags: ASF, AT&T, Flash, MPEG, Quick Time, Real Media, Video, Web, WMV
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