‘A Blessing in disguise’ – This is exactly what the IT/ITeS industry has to say about the recent recession. The 2008-2009 recession, followed by the collapse of the financial services bellwether, Lehman Brothers, has transformed the total dynamics of the industry. New business models evolved as customers squeezed their IT spend and demanded more work. They were perhaps right; the credit crunch had hit hard on their businesses and they were left with no choices apart from shoe-string budgets for IT-ITES needs. Vendors or outsourcing providers also responded in a similar fashion. But, the employees felt the heat most. Salaries were reduced, lot of employees were laid off and company budgets were reduced across the globe.  By adopting such life-saving measures, most businesses were able to withstand the pressure. However, life hasn’t been the same ever since.

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Businesses are embracing social media with a jest never seen before. Companies have realized the marketing/advertising potential offered by these viral networks and are clamoring to make the most of it. Small and large companies alike are striving to establish an online social presence to grab greater market share. The motto seems to be “Get out there before the competition.”

But “being out there” is not all! Social media is all about conversations, and conversations need to be listened to.

Are companies listening to the conversations that go on about them? If they aren’t, they could be in for a surprise. (more…)

Do you wish to answer an incoming SMS, complete taking a friend’s picture, chat with your boss, answer a call, and then go back to keep playing a game, just where you left it before switching to any of those tasks? If you think this “resume” ability (or in iPhone lingo – “multitasking and fast app switching”) makes an OS golden, you will be happy to know that Apple is definitely going in the right direction. The iPhone 4.0 is almost here.

So, what makes iPhone 4.0 superior?
Why should I have it?

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The term ‘Cloud Computing’ has been creating a buzz in the Information Technology space for a couple of years. There are so many articles, blogs, pod-casts and web-casts available in the Internet about Cloud Computing. More and more companies are moving to tap the opportunity in it to stay competitive. Merrill Lynch predicts that Cloud Computing will be $95 billion industry in 5 years and 12% of the software industry would be pulled into it. So what’s Cloud Computing all about? Why is it considered as an unprecedented solution to reduce the IT costs?

According to Wikipedia, Cloud Computing is “Internet-based computing, whereby shared resources, software and information are used by computers and other devices on-demand, like a traditional utility.” In simple words, we can say that, “The delivering of services that is hosted in the Internet”. Google Apps, Sales-force.com, Zoho web applications are all examples of services hosted in the Cloud. Amazon Elastic Compute Cloud (Amazon EC2) is another example of a web service that provides re-sizable computing capacity in the Cloud. The Internet is often represented in diagrams and flow charts by the Cloud symbol and from that the name has been derived.

Cloud Computing is broadly classified into three categories – 1. Software-as-a-Service (SaaS) 2. Infrastructure-as-a-Service (IaaS) 3. Platform as a Service (PaaS).

1. Software-as-a-Service (SaaS) – In Software-as-a-Service model, the vendor hosts applications on the server and it is distributed to the customers over the Internet. The price will be based on the usage of a subscription. It has been estimated that this model will be worth $15 billion by 2011 and take way more than 30% of the software market. Salesforce.com is a good example.

2. Infrastructure-as-a-Service (IaaS) – In this model, the vendor owns the infrastructure like storage, networking devices, hardware etc and will be responsible for facilitating and maintaining it. The user will pay for the service on the basis of the usage. This model is often helpful for web 2.0 start-ups who are keen on reducing their IT costs. IaaS model also helps companies to reduce their expenses in creating and maintaining data centers, which contributes heavily to the capital expenditure of the IT companies. Amazon web services is an example of IaaS model.

3. Platform as a Service (PaaS) – In PaaS, the vendor will host a set of software and product development tools on a provided space. The biggest advantage is that the user needs just a computer and internet connection to start building applications and he doesn’t have to worry about the infrastructure. Some vendors even provide pre-built business applications, which helps developers to build applications from the scratch. Google Apps is a perfect example for this model.

We have seen the different types of services offered in Cloud Computing. Now, the Cloud itself can be classified into three – Private, Public and Hybrid Clouds. In Public Clouds, the vendors offer services ranging from storage, servers and other services to different customers within the Cloud. The vendor can achieve ‘economies of scale’ through this endeavour and is considered as an effective pricing model even in recession. Data Security is an issue, which the vendors have to deal with and that is the only disadvantage these type of Clouds possess.

Private Clouds are often used by individual companies, who deal with service level issues and want data security. In Private Clouds, the particular company controls the access, the applications that run on the Cloud and the complete administration. They own all the facilities including networks and servers.

Hybrid Clouds are the combination of Private and Public Clouds, i.e., in a controlled way, the vendors use some part of the Cloud and share other parts. Hybrid Clouds are useful for customers who own simple applications that will not require any synchronization or have complex databases.

There is no doubt that Cloud Computing will revolutionize the entire IT Industry and it is just a matter of time before majority of the players move to this platform. By 2020, at least 40-50% of the entire software providers will embrace cloud computing.

There is good news for e-book lovers from Amazon.

Amazon’s kindle, a wireless electronic portable reader which facilitates e-book reading has now become more capsuled, making it more convenient for people on the go.  BlackBerry users no longer need to carry a separate kindle to read their favorite e-books. Amazon, has now launched a Kindle app for BlackBerry, enabling the readers to purchase and read e-books. (more…)

Finally Google has arrived at the ‘Micro-blogging’ platform with a real ‘buzz’. On 9th February 2010, Google introduced ‘Buzz’, the new social networking application to embark on its battle to limit the popularity of Twitter. So, now there are lot of competitions going on in the Internet space. Google Vs Microsoft (Operating System & Enterprise Application Suits), Orkut (Owned by Google) Vs Facebook (Social Networking) Google vs Apple (Smart phone market). Before acquiring YouTube, they fought against them with Google Videos. So what we understand from all these competitions is that Google is not just targeting a niche or industry, rather it want to rule the entire IT Business.

At the first look, we may feel that Google Buzz is an integration of Facebook and Twitter, but it is beyond that. First and foremost advantage is that you don’t have to go to another web page to see the ‘buzz’, it’s there right below the inbox in  the Gmail. The conversation will go like an email thread which is the fascinating aspect of Buzz. You can post in the Buzz, which can be held as private or public. Also, you can connect your profiles in Flickr, Piccasa, Google Reader and Twitter to Buzz. That means you aren’t missing any of your friends and by start ‘Buzzing’, you are increasing your friend and professional network. See this wondeful Video of Buzz, to get more insights.

Now we can perhaps clearly say that it is now ‘Google Vs. Rest of the World’. Apple and Microsoft are companies that are worth more than  $ 100 billion each, Facebook and Twitter are the champs of their respective niche, though they are not monetizing it well. There is no doubt that the internet and enterprise software market will come under the reign of Google, which is not far away.

QBurst introduces “theapps.mobi” which gives you instant access to your favorite iPod/iPhone apps without installing itunes. theapps.mobi brings you a faster and easier to use platform with different categories of iPhone and iPod touch apps, ranging from Education, Business and Entertainment to Travel, Weather, Lifestyle and Games.  (more…)

Businesses today are compelled to have active presence in popular social media sites. And when we say social media, its Facebook, Twitter and Linked in. Facebook has some 100 million users and its pretty easy to spread the word virally. Twitter is convenient for sharing news and real time events. Linkedin enhances professional identity and reputation. In addition to Facebook page, Linked in profile and Twitter updates, Ning community is also becoming mandatory for businesses.

What is Ning?

Ning is an online platform for creating social networks. More than 2.5 million networks have been created so far and there are 41 million registered users. The number of people visiting Ning sites  in a month come to around 92 million. Similar to Facebook, Twitter and Linked in, Ning also does not have a direct competitor. However Crowdvine, KickApps, CollectiveX, ONESite and few more companies offer similar services. Let us capture few of the features that Ning provides.

1. White Label – Ning allows its platform users to customize it with their own brand. There is no fixed frame or color scheme which has to be followed. The entire site can be created in the user’s interests.

2. Domain Name – There’s more than just vanity URLs in Ning. It provides options to create new  domain names and map already existing ones. Community links for most of the companies in their website are mapped to the Ning site.

3. Even More Social Experience – Ning provides a deeper social experience. Interaction with brands, celebrities, musicians go to the next level here: Personal profiles, events, forums, chats and many more.

4. Ads and Other Premium Features – Best of all, Ning platform also allows its network creators to generate money from their networks through ads. Premium features like virtual gifts also does the same.

None of the popular social networks offer all of the above features. It convinces us to conclude that Ning stands in a different dimension without aligning itself along any other already existing social networks and therefore compel businesses to be a part of it. Let us also look at a few networks created in Ning.

Ning Networks

(a) Gaither

Gaither.com is the official website of the Gaither vocal band. The band has a Ning network for its community. The community has sub-groups, micro blogging, forums, latest events and many more for their fans. The Connect section in the snapshot below shows links to various social media links from the Gaither website including Ning.

(b) Ellen Degenres show

One of the popular show in the United States, the Ellen Degeneres Show has many active members in its Ning community. The sub domain http://community.ellen.tv is being mapped to the Ning network.

The above snapshot is taken from the Ellen official website. We can see the links to Twitter, Facebook, Ning (community) along with the other main links .

(c) Techcrunch (Zorapcrunch)

Techcrunch, one of the leading reporters of web developments and happenings are also having their presence in Ning.

(d) Content Wrangler

Content Wrangler is a popular destination for communication professionals seeking information about content management. This is an initiative of Scott Abel, a content management strategist. The screen shot below shows the community created in Ning where a global network of content professionals from around the world meet and collaborate.

Similar to these communities, there are more than 2.5 million networks created so far. Celebrities,  politicians and established organizations have already made their presence. For more information on Ning, visit Ning Help.

After months of anxiety and speculation Apple has finally launched their latest creation, the iPad Tablet. Apple’s CEO, Steve Jobs, unveiled the breakthrough product in a grand meet held at San Francisco on 27th Jan 2010. Apple’s iPad is developed for people on the go to ease their online usage and other PC related tasks.The iPad is neither an iPhone nor a PC but a gadget that bridges the gap between the two. With its small size and touch screen technology, Apple’s iPad  is all set to create a new era of Tablet Computing. Although the device lacks complex functionalities when compared to a PC, it is equipped with much desired functions like web browsing, delivering media, capsuling literature, video gaming etc.
The 9.7 inch device with half an inch thickness weighs just 1.5 pounds. It features a touch screen and is available in 16, 32 or 64 gigabytes of flash memory storage. (more…)

Apple is all set to unveil their breakthrough product Apple Tablet / iSlate. Amidst the  uncertainties and rumors crawling around the product, technology addicts are eagerly waiting to get a glimpse of the device. The launch is planned for 27th January 2010 at Yerba Buena Center for the Arts Theater in San Francisco. (more…)