Have you ever wondered about an unexplainable change in your traffic, or thought “Why did my traffic spike on this day?” or “Where did all these visitors come from?”

Normally, after scratching your head you would probably go digging through your notes, calendar or spreadsheets to find out what caused the spikes in traffic. If that’s unsuccessful, you might try recollecting an event that triggered it. For example, there could have been a press release that caused a spike on a certain day. Or it could be due to some significant change made to your website like a tweak made to the design / page / content.
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Businesses are embracing social media with a jest never seen before. Companies have realized the marketing/advertising potential offered by these viral networks and are clamoring to make the most of it. Small and large companies alike are striving to establish an online social presence to grab greater market share. The motto seems to be “Get out there before the competition.”

But “being out there” is not all! Social media is all about conversations, and conversations need to be listened to.

Are companies listening to the conversations that go on about them? If they aren’t, they could be in for a surprise. (more…)

The evolution of HTML has been in progress for close to two decades. The first version of the language released in the early 1990’s started off with just twelve HTML tags. The quantum of development that happened to this mark up language over the last few years is unprecedented. HTML5, the latest version of the same has come out with the some of the best possibilities with the language. (more…)

Open Source Application

Skipfish is an open source scanner written in C language used to detect vulnerabilities in web applications. Users can compile the code and execute it for installation. Skipfish crawls through the web application, detects the security probes and generates a report for security assessments.

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Businesses today are compelled to have active presence in popular social media sites. And when we say social media, its Facebook, Twitter and Linked in. Facebook has some 100 million users and its pretty easy to spread the word virally. Twitter is convenient for sharing news and real time events. Linkedin enhances professional identity and reputation. In addition to Facebook page, Linked in profile and Twitter updates, Ning community is also becoming mandatory for businesses.

What is Ning?

Ning is an online platform for creating social networks. More than 2.5 million networks have been created so far and there are 41 million registered users. The number of people visiting Ning sites  in a month come to around 92 million. Similar to Facebook, Twitter and Linked in, Ning also does not have a direct competitor. However Crowdvine, KickApps, CollectiveX, ONESite and few more companies offer similar services. Let us capture few of the features that Ning provides.

1. White Label – Ning allows its platform users to customize it with their own brand. There is no fixed frame or color scheme which has to be followed. The entire site can be created in the user’s interests.

2. Domain Name – There’s more than just vanity URLs in Ning. It provides options to create new  domain names and map already existing ones. Community links for most of the companies in their website are mapped to the Ning site.

3. Even More Social Experience – Ning provides a deeper social experience. Interaction with brands, celebrities, musicians go to the next level here: Personal profiles, events, forums, chats and many more.

4. Ads and Other Premium Features – Best of all, Ning platform also allows its network creators to generate money from their networks through ads. Premium features like virtual gifts also does the same.

None of the popular social networks offer all of the above features. It convinces us to conclude that Ning stands in a different dimension without aligning itself along any other already existing social networks and therefore compel businesses to be a part of it. Let us also look at a few networks created in Ning.

Ning Networks

(a) Gaither

Gaither.com is the official website of the Gaither vocal band. The band has a Ning network for its community. The community has sub-groups, micro blogging, forums, latest events and many more for their fans. The Connect section in the snapshot below shows links to various social media links from the Gaither website including Ning.

(b) Ellen Degenres show

One of the popular show in the United States, the Ellen Degeneres Show has many active members in its Ning community. The sub domain http://community.ellen.tv is being mapped to the Ning network.

The above snapshot is taken from the Ellen official website. We can see the links to Twitter, Facebook, Ning (community) along with the other main links .

(c) Techcrunch (Zorapcrunch)

Techcrunch, one of the leading reporters of web developments and happenings are also having their presence in Ning.

(d) Content Wrangler

Content Wrangler is a popular destination for communication professionals seeking information about content management. This is an initiative of Scott Abel, a content management strategist. The screen shot below shows the community created in Ning where a global network of content professionals from around the world meet and collaborate.

Similar to these communities, there are more than 2.5 million networks created so far. Celebrities,  politicians and established organizations have already made their presence. For more information on Ning, visit Ning Help.

After months of anxiety and speculation Apple has finally launched their latest creation, the iPad Tablet. Apple’s CEO, Steve Jobs, unveiled the breakthrough product in a grand meet held at San Francisco on 27th Jan 2010. Apple’s iPad is developed for people on the go to ease their online usage and other PC related tasks.The iPad is neither an iPhone nor a PC but a gadget that bridges the gap between the two. With its small size and touch screen technology, Apple’s iPad  is all set to create a new era of Tablet Computing. Although the device lacks complex functionalities when compared to a PC, it is equipped with much desired functions like web browsing, delivering media, capsuling literature, video gaming etc.
The 9.7 inch device with half an inch thickness weighs just 1.5 pounds. It features a touch screen and is available in 16, 32 or 64 gigabytes of flash memory storage. (more…)

Apple is all set to unveil their breakthrough product Apple Tablet / iSlate. Amidst the  uncertainties and rumors crawling around the product, technology addicts are eagerly waiting to get a glimpse of the device. The launch is planned for 27th January 2010 at Yerba Buena Center for the Arts Theater in San Francisco. (more…)

When Google announced its intentions to become a universal search engine in 2007, the very first step it took was to index all videos in the web. It seems, the web giant had predicted that video would be the pick of the world in search among all sources. Suranga Chandratillake took the same initiative when he started his video search website, Blinkx, which has today become the world’s largest single index of rich media content on the web and probably the best video search engine. Senior Analysts in eMarketer say that online video content is on a clear upward trajectory. The demographic range of the viewing population is expanding and the content mix is evolving from short, snack-type clips to long-form content such as TV shows and feature films.

The dominance of video has also made the web a great place for video advertisements. There are different advertising methods that are in existence. Let us explore them briefly.

Video Ad Methods

1.    In Stream Video Ads – The advertisement appears in the bottom or top of the video player when the video is streaming. Here is a sample.

In this sample, the advertisement is displayed on the top as the video streams.

2.    With Video Ads – Pre-roll, mid-roll, and post-roll ads constitute this method. The advertisements appear before, in the middle and after the streaming of the video respectively.

The sample below shows the advertisement being played in the entire section of the video player.

3.    Around Video Ads – This advertisement comes in video oriented sites in a variety of ad formats including standard text ads and image ads.

In the above sample, the publisher website Hulu has customized the surrounding areas of the video player for the advertisement that plays within the player.

Video Ad Production

Gone are the days when companies had to invest huge amount of money and time for video advertisements. Similar to the DIY (Do It Yourself) website creation tools, today we have DIY video ad creation tools. And these packages start from as low as $500. Few web companies provide huge database of already prepared advertising videos from which the customer can choose and customize.

There are also on-location ad production companies who come to the spot, shoot the video and do the customization. These methods are however complicated when compared with the DIY methods which specialize mostly in creating montages.

Video ads are short. The very lengthy ones could span to 60 seconds and they are very rarely made. Most of the ads are 15 to 30 seconds long.

Video Ad Distribution

When we think about video, the first picture that comes to our mind is television. So can we bring our web made advertisement into TV? If you have that question, the answer is yes. There are companies that function exclusively for this. The platform which they provide enables a customer to create a video ad, bid for TV spots and schedule airing time. Spotrunner was the company to pioneer this service. Soon to compete with them was Google. Now we have many companies which offer a similar platform and they distribute the video ad not only in TV but also in online TVs like Hulu, Veoh and various ad networks like YuMe, ScanScout and Right Media.

Video ads are also distributed in online advertising campaigns, business directory listings, Internet yellow pages, local search directories, online newspapers, video sharing sites, social networks, eCommerce sites, etc.

Are you a business owner finding difficulty in locating customers for your service? Maybe it’s time to invest in video ads.

Ever Thought Of Locating Your Twitter On Your Mobile Phone Even Without a GPRS Subscription?

This concept has become a reality in India with the Shorthand mobile SMS browser introduced by the Shorthand Mobile-India(www.shorthandmobile.in), a subsidary of Smarttouch mobile Inc.. The browser once downloaded will connect you to your desired web content just through a text sms. Yes, it’s that simple!

The desired web contents are stored as SMS Apps and are listed in the Shorthand browser for easy scroll and click. The users have to just scroll down to their SMS App and click the same to access the online network. The web content is located as soon as the browser sends the text message. Hence, it does not require an active data plan.

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Make your smartphone work even smarter!

Mophie, the powerhouse of iPhone and iPod gadgets and batteries is unveiling the hottest iPhone-centric Credit Card Reader at the 2010 International CES proposed to be held at Las Vegas from 7th to 10th Jan this year. To gear up for an even smarter shopping experience you just need to swipe your credit card into the Mophies  iphone compatible credit card reader. The transaction will be processed with the help of a third party application.
The Credit Card Reader can be slipped into your iPhone just like the Mophie Juice Pack Air, the external rechargeable battery introduced in the mid 2009. The detailed information including its functioning and pricing is yet to be unveiled at the CES 2010.