Archive for the ‘General’ Category

Its Facebook, Twitter, Linkedin and …

Monday, February 8th, 2010

Businesses today are compelled to have active presence in popular social media sites. And when we say social media, its Facebook, Twitter and Linked in. Facebook has some 100 million users and its pretty easy to spread the word virally. Twitter is convenient for sharing news and real time events. Linkedin enhances professional identity and reputation. In addition to Facebook page, Linked in profile and Twitter updates, Ning community is also becoming mandatory for businesses.

What is Ning?

Ning is an online platform for creating social networks. More than 2.5 million networks have been created so far and there are 41 million registered users. The number of people visiting Ning sites  in a month come to around 92 million. Similar to Facebook, Twitter and Linked in, Ning also does not have a direct competitor. However Crowdvine, KickApps, CollectiveX, ONESite and few more companies offer similar services. Let us capture few of the features that Ning provides.

1. White Label - Ning allows its platform users to customize it with their own brand. There is no fixed frame or color scheme which has to be followed. The entire site can be created in the user’s interests.

2. Domain Name - There’s more than just vanity URLs in Ning. It provides options to create new  domain names and map already existing ones. Community links for most of the companies in their website are mapped to the Ning site.

3. Even More Social Experience - Ning provides a deeper social experience. Interaction with brands, celebrities, musicians go to the next level here: Personal profiles, events, forums, chats and many more.

4. Ads and Other Premium Features - Best of all, Ning platform also allows its network creators to generate money from their networks through ads. Premium features like virtual gifts also does the same.

None of the popular social networks offer all of the above features. It convinces us to conclude that Ning stands in a different dimension without aligning itself along any other already existing social networks and therefore compel businesses to be a part of it. Let us also look at a few networks created in Ning.

Ning Networks

(a) Gaither

Gaither.com is the official website of the Gaither vocal band. The band has a Ning network for its community. The community has sub-groups, micro blogging, forums, latest events and many more for their fans. The Connect section in the snapshot below shows links to various social media links from the Gaither website including Ning.

(b) Ellen Degenres show

One of the popular show in the United States, the Ellen Degeneres Show has many active members in its Ning community. The sub domain http://community.ellen.tv is being mapped to the Ning network.

The above snapshot is taken from the Ellen official website. We can see the links to Twitter, Facebook, Ning (community) along with the other main links .

(c) Techcrunch (Zorapcrunch)

Techcrunch, one of the leading reporters of web developments and happenings are also having their presence in Ning.

(d) Content Wrangler

Content Wrangler is a popular destination for communication professionals seeking information about content management. This is an initiative of Scott Abel, a content management strategist. The screen shot below shows the community created in Ning where a global network of content professionals from around the world meet and collaborate.

Similar to these communities, there are more than 2.5 million networks created so far. Celebrities,  politicians and established organizations have already made their presence. For more information on Ning, visit Ning Help.

The Much Awaited Apple’s iPad Tablet Unveiled.

Thursday, January 28th, 2010

After months of anxiety and speculation Apple has finally launched their latest creation, the iPad Tablet. Apple’s CEO, Steve Jobs, unveiled the breakthrough product in a grand meet held at San Francisco on 27th Jan 2010. Apple’s iPad is developed for people on the go to ease their online usage and other PC related tasks.The iPad is neither an iPhone nor a PC but a gadget that bridges the gap between the two. With its small size and touch screen technology, Apple’s iPad  is all set to create a new era of Tablet Computing. Although the device lacks complex functionalities when compared to a PC, it is equipped with much desired functions like web browsing, delivering media, capsuling literature, video gaming etc.
The 9.7 inch device with half an inch thickness weighs just 1.5 pounds. It features a touch screen and is available in 16, 32 or 64 gigabytes of flash memory storage. (more…)

Apple Gets Geared for Apple Tablet / iSlate Launch.

Wednesday, January 27th, 2010

Apple is all set to unveil their breakthrough product Apple Tablet / iSlate. Amidst the  uncertainties and rumors crawling around the product, technology addicts are eagerly waiting to get a glimpse of the device. The launch is planned for 27th January 2010 at Yerba Buena Center for the Arts Theater in San Francisco. (more…)

Video Advertising

Wednesday, January 27th, 2010

When Google announced its intentions to become a universal search engine in 2007, the very first step it took was to index all videos in the web. It seems, the web giant had predicted that video would be the pick of the world in search among all sources. Suranga Chandratillake took the same initiative when he started his video search website, Blinkx, which has today become the world’s largest single index of rich media content on the web and probably the best video search engine. Senior Analysts in eMarketer say that online video content is on a clear upward trajectory. The demographic range of the viewing population is expanding and the content mix is evolving from short, snack-type clips to long-form content such as TV shows and feature films.

The dominance of video has also made the web a great place for video advertisements. There are different advertising methods that are in existence. Let us explore them briefly.

Video Ad Methods

1.    In Stream Video Ads - The advertisement appears in the bottom or top of the video player when the video is streaming. Here is a sample.

InVideo sample.gif

In this sample, the advertisement is displayed on the top as the video streams.

2.    With Video Ads - Pre-roll, mid-roll, and post-roll ads constitute this method. The advertisements appear before, in the middle and after the streaming of the video respectively.

With Video drawing.JPG

The sample below shows the advertisement being played in the entire section of the video player.

Pre Roll 2.GIF

3.    Around Video Ads - This advertisement comes in video oriented sites in a variety of ad formats including standard text ads and image ads.

Around.JPG

In the above sample, the publisher website Hulu has customized the surrounding areas of the video player for the advertisement that plays within the player.

Video Ad Production

Gone are the days when companies had to invest huge amount of money and time for video advertisements. Similar to the DIY (Do It Yourself) website creation tools, today we have DIY video ad creation tools. And these packages start from as low as $500. Few web companies provide huge database of already prepared advertising videos from which the customer can choose and customize.

There are also on-location ad production companies who come to the spot, shoot the video and do the customization. These methods are however complicated when compared with the DIY methods which specialize mostly in creating montages.

Video ads are short. The very lengthy ones could span to 60 seconds and they are very rarely made. Most of the ads are 15 to 30 seconds long.

Video Ad Distribution

When we think about video, the first picture that comes to our mind is television. So can we bring our web made advertisement into TV? If you have that question, the answer is yes. There are companies that function exclusively for this. The platform which they provide enables a customer to create a video ad, bid for TV spots and schedule airing time. Spotrunner was the company to pioneer this service. Soon to compete with them was Google. Now we have many companies which offer a similar platform and they distribute the video ad not only in TV but also in online TVs like Hulu, Veoh and various ad networks like YuMe, ScanScout and Right Media.

Video ads are also distributed in online advertising campaigns, business directory listings, Internet yellow pages, local search directories, online newspapers, video sharing sites, social networks, eCommerce sites, etc.

Are you a business owner finding difficulty in locating customers for your service? Maybe it’s time to invest in video ads.

Access Your Facebook Or Orkut On Your Mobile Without a Data Plan!

Monday, January 11th, 2010

Ever Thought Of Locating Your Twitter On Your Mobile Phone Even Without a GPRS Subscription?

This concept has become a reality in India with the Shorthand mobile SMS browser introduced by the Shorthand Mobile-India(www.shorthandmobile.in), a subsidary of Smarttouch mobile Inc.. The browser once downloaded will connect you to your desired web content just through a text sms. Yes, it’s that simple!

The desired web contents are stored as SMS Apps and are listed in the Shorthand browser for easy scroll and click. The users have to just scroll down to their SMS App and click the same to access the online network. The web content is located as soon as the browser sends the text message. Hence, it does not require an active data plan.

(more…)

iPhone To Be The Next Generation Credit Card Reader

Tuesday, January 5th, 2010

Make your smartphone work even smarter!

Mophie, the powerhouse of iPhone and iPod gadgets and batteries is unveiling the hottest iPhone-centric Credit Card Reader at the 2010 International CES proposed to be held at Las Vegas from 7th to 10th Jan this year. To gear up for an even smarter shopping experience you just need to swipe your credit card into the Mophies  iphone compatible credit card reader. The transaction will be processed with the help of a third party application.
The Credit Card Reader can be slipped into your iPhone just like the Mophie Juice Pack Air, the external rechargeable battery introduced in the mid 2009. The detailed information including its functioning and pricing is yet to be unveiled at the CES 2010.

Google Apps-Get More, Pay Less

Tuesday, November 17th, 2009

Google comes up with so many innovative as well as user friendly ideas at reasonable price. When compared to Lotus notes or Microsoft Exchange, Google Apps provides tools at a very low price. Services provided by Google App engine makes it easier for an employee  to work smoothly and efficiently. What makes Google Apps special ?? 8-O . Answer to that question will be ” Google gives good quality services to any person or organization at affordable cost “.

Google Apps provides many services. Among them the most widely used and appreciated tools include

These itself could support the various levels of communication in an organization in a more simpler and more effective way. Adding cherry to the cake is the price. These Google App engine tools come at affordable prices and that too in different editions.

  1. Premium edition ($50 per user per year)
  2. Education/Non-profit edition (comes free to a limited number of users)
  3. Standard edition (comes free to individual users)

You can compare the different editions:

  1. Standard Vs Premium
  2. Education/Non-profit Vs Premium

You can visit these links to get more information about Google Apps

http://www.google.com/apps/

http://www.google.com/apps/intl/en/business/index.html#utm_medium=et&utm_source=catch_all

What iDont, DROID does?

Monday, November 16th, 2009

Over the years since Apple released its iPhone, many other manufacturers have come up with handsets that were supposed to become ‘iPhone Killers’. None has succeeded so far to say the least. From what we have seen so far, the Motorola DROID can be a serious contender to the crown of the iPhone 3GS. Both phones are available from their respective carriers at $199 with contracts. So the battle will be fought not in terms of price, but in terms of specs and overall usability of the devices.

Internals

The DROID runs on Arm Cortex A8 CPU 550 MHZ processor, 256MB of RAM, and 512MB of ROM. The CPU is actually 600 MHZ but it has been under-clocked at 550 MHZ. Reason for this could be battery life and over heating. There are system level applications available to clock it out at 800 MHZ but it will compromise the battery life heavily.  From the initial responses it seems the Android 2.0 OS will help DROID utilize the full potential of this processor.  One of the features of the DROID being hyped by Verizon is in fact its ability to switch between multiple applications at run-time – true multitasking. With this processor, there are reports that the DROID will be the fastest Android device on the market.

One important difference between the iPhone and DROID is that the iPhone comes with internal memory of 8GB, 16GB and 32GB variants with no provision of adding a SD card. The DROID has a standard internal memory but supports SD cards up to 32GB. One drawback compared to iPhone is that DROID provides only a meager 256 MB for application storage. Google does not support directly installing apps into the SD card, which largely limits the developers while deploying their products. This is a problem when it comes to graphics / game development which typically takes up a lot of space.  It is also like a paradox because Google has introduced APIs for 3-D graphics and OpenGL libraries with the release of Android 2.0. Developers can however store app resources in the SD card similar to Windows Mobile development.

Touch and Feel

The screen on the DROID is a 3.7-inch capacitive touch screen (unlike the resistive iPhone / Blackberry screens) that showcases a full glass display with WVGA resolution at a handsome 480 x 854 pixels. The responsiveness on the DROID due to the capacitive touch is better than most of the other smart phone counterparts. For example gestures and flicks are registered with little to no lag. Whether that can be attributed to Moto’s screen technology, Android 2.0 improvements, or just the speedy CPU inside the DROID is anyone’s guess, but that certainly won’t let the phone down. Another advantage to having that big screen is seeing webpages how they’re meant to be viewed, and browsing on the DROID is certainly a solid experience.

The phone comes with a huge touchscreen with multi-touch but still has space for an actual hardware keyboard. It is just slightly thicker than the iPhone at 0.5 inches but manages to pack a full QWERTY keyboard, which makes it the thinnest QWERTY keyboard  mobile available in the market. The only comparison that can come in its way is the Nokia N97 but it too can’t match up with its huge screen and its interface offered by Motorola and Google.

Camera

Google has made some pretty major improvements to the camera application in Android 2.0. This includes more control over white balance, focal length, flash settings, and effects. To complement this Motorola has smartly outfitted the DROID with a 5 megapixel camera coupled with an LED flash. However many initial users claim that the camera is painfully slow to focus and take a snap.

Video

The peformance of video capture and playback, on the other hand, is astounding.  The DROID is capable of shooting at a 720 x 480 resolution, producing viewable if not totally shake-free video. The phone definitely proves to be better in this department than with stills. The phone also comes with a HDMI port for High Definition Video. However with a resolution of 720 x 480 pixels, the full exploitation of the HDMI support is worth questionable.

Software

Android 2.0 addresses some important changes to the smart phone scene including Google Navigator, voice improvements and more.  Google is in fact taking a pro-active approach at improving the platform, along with the opportunity to sync multiple Exchange and/or Google Accounts. The DROID is the first phone to come with Google Maps Navigation, which provides free, turn-by-turn, spoken driving directions.Verizon will sell a car mount for the DROID, as well completely eliminating the need of third party navigation devices like Garmin.  The combination may make the DROID the best GPS phone on the market.  But what really makes the software a complete win is something completely invisible – APIs.  Google has added account/contact/sync APIs that will greatly improve the platform, and inherently the phone’s capabilities over time.

Browser

Mobile internet browsing is another interesting feature of this handset. The browser is of top quality supporting Flash and HTML 5. Google has promised to support Flash 10 from 2010.

Connectivity

DROID comes with a EVDO rev A on-board card for super fast 3G connectivity on Verizon Wireless. There is support for GPS, WiFi, Bluetooth 2.1 + EDR and a USB 2.0 port. The speed of connectivity is observed to be a notch higher than the iPhone 3GS.

Battery

The system comes with a 1400 mAh removable battery which is not bad at all but we expect that it won’t deliver the rated 270 hours standby time or 6 hrs 25 min talktime, especially comparing it to the previous CLIQ. However Motorola has managed to provide a decent talktime of around 5 hrs 30 min, thanks to the somewhat ironic under-clocked CPU!

Final Word

Overall, the DROID is a nice phone and joins the ranks of one of the best smartphones that are available in the market today. However, it’s a mixed bag on whether this handset could really usurp the iPhone as the best performing smartphone on the market. Nonetheless, DROID is a formidable competitor of the current top performing smartphones on the market, and there is a serious competition just getting under way between the different supported mobile OS’s.

Triggering Your Sixth Sense

Tuesday, November 10th, 2009

Who wouldn’t want to trigger their sixth sense, if it is as easy as wearing a pendant around your neck? With this ground breaking invention from Massachusetts Institute of Technology you can do just that if you are willing to spend a meager $350. Soon you will check emails on your palm or a nearby wall, show pictures to your friend standing next you in a crowded street or take snaps with your bare hands.

The project pet named “Sixthsense” is the brain child of Pranav Mistry an Indian Grad student at MIT and his project guide Pattie Maes, at MIT Media Lab. In Pranav’s words “‘SixthSense’ is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information”.

How does it work?

A miniature camera captures your hand gestures that are communicated wirelessly to your mobile phone, which in turn processes your signals and connects to the internet. A small, but powerful projector will project the results back, which are reflected by a mirror to any opaque surface. In short, the hardware consists of a pocket projector, a mirror and a camera all compressed into a wearable pendant. Simple! The software mostly tracks the user’s gestures using computer-vision based algorithms.

At the recent TED India conference held in Mysore in November 4 - 7, Pranav announced his desire to open-source his project.  Mistry pays tribute to his architect dad for his innovative spirit.

Read more about Mistry and his revolutionary project here and in this article that appeared yesterday (Nov 8, 2009) in The Hindu.

QBurst Cricket Tournament - QBurst Cup 2009

Thursday, October 15th, 2009

QBurst Cup 2009, the internal cricket tournament of QBurst technologies will kick-start from 17th October, 8:00AM at the Technopark cricket ground. Invincibles, Knight Riders, Super Sixteen and Phoenix are the four teams participating in this tournament. The tournament is organized in round-robin format with the top two teams finishing in the round play for the title.

The tournament is hosted in the new Cricket tournament hosting platform of Crickees.

Log onto qburst.crickees.com to

- Get to know the teams and players.

- See the tournament fixtures.

- View the latest news and match results.

- Catch live updates of the matches.

- Know who’s the leading run scorer/wicket taker and lots more statistics

- See the standings for each team

- Catch the players in action in the impressive photo gallery

Watch out for more updates coming soon.

Crickees has been instrumental in hosting last year’s Technopark Cricket Tournament and this year, the tournament will be hosted in the new platform of Crickees.