Archive for the ‘General’ Category
Will Google Plus Bleed Facebook?
Friday, July 1st, 2011
Right from the time Facebook took over the as the king of social market, drowning Myspace, there has been no real fight for the throne. It’s time we saw a good competitor for Facebook.
Google has attempted to break the Facebook wall many times before, only to bruise itself. Google Waves had to be shut down and Google Buzz doesn’t seem to be picking up. After these failed attempts Google has now come up with another weapon to breach the great wall of Facebook. This is Google Plus (+1). Let’s see what this product has in store.
1. Circles: Circles are groups that can be created for restricted communication and sharing. This is like having separate communities for your friends, family, colleagues, etc. You can create any number of circles. (more…)
The Urgent Need For Your Business
Wednesday, February 23rd, 2011A Brief History on Yesterday’s Social Networking King – Myspace
In 2003, eUniverse launched a new platform that enabled individuals to interact with each other over the Internet. Within a short span of time, the platform allured millions. Internet users were already beginning to get bored with the traditional email and chat. This platform named Myspace managed to move to the top of the list even though similar ones like Friendster were already in the market. Years rolled by and in 2007, Myspace clearly became the king of social networking with more than 100 million users. (more…)
Competitive Intelligence
Thursday, January 6th, 2011What is Competitive Intelligence?
Working as a Competitive Intelligence analyst, I am able to see Competitive Intelligence as an important organ in the business body. Wikipedia defines CI as ‘The action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.’ Competitive Intelligence reports are mainly prepared for a product that a company might be offering. Not restricted to this, there are market reports, company profile analyses and many others that a CI Analyst prepares for his company. Few product reports focused on web products that support senior level management are listed. (more…)
Web Apps For mCommerce
Thursday, November 11th, 2010mCommerce
Mobile commerce or m-Commerce is creating a lot of buzz in the web space and is poised for further growth. It has never been easy to shop online any time, anywhere from the comfort of our palm. According to a study by ABI Research, it is estimated that people around the world will spend around $119 billion shopping online. There’s a massive opportunity for not only improving the way mobile purchasing works but also for inventing new ways to sharing and promoting services and merchandises. (more…)
Mac App Store
Friday, October 22nd, 2010The latest news about Apple launching an app store for Macs is creating waves in all the tech circles. A few days back, the company unveiled the eighth version of its operating system, OS X. The OS is dubbed ‘Lion‘. During this function, Steve Jobs also spoke about the Mac App Store. This move by Apple is supportive to developers who are ‘objective C’ nerds.
iAd – The New Face Of Mobile Advertising
Thursday, August 19th, 2010According to eMarketer forecasts, the mobile ad market is expected to double itself, growing from $7 billion in 2009 to $14 billion in 2011. By the end of 2010, mobile multimedia ad spending alone is projected to increase by 67%. Little wonder computer giant Apple is hoping to reap benefits out of this ‘billion dollar opportunity’. The company has come up with its own mobile advertising network and says it will take nearly a 50% share of mobile ads in the second half of 2010! (more…)
Creating Google Annotations
Wednesday, June 9th, 2010Have you ever wondered about an unexplainable change in your traffic, or thought “Why did my traffic spike on this day?” or “Where did all these visitors come from?”
Normally, after scratching your head you would probably go digging through your notes, calendar or spreadsheets to find out what caused the spikes in traffic. If that’s unsuccessful, you might try recollecting an event that triggered it. For example, there could have been a press release that caused a spike on a certain day. Or it could be due to some significant change made to your website like a tweak made to the design / page / content.
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Monitoring Social Media for Building and Maintaining Corporate Reputation
Monday, May 31st, 2010Businesses are embracing social media with a jest never seen before. Companies have realized the marketing/advertising potential offered by these viral networks and are clamoring to make the most of it. Small and large companies alike are striving to establish an online social presence to grab greater market share. The motto seems to be “Get out there before the competition.”
But “being out there” is not all! Social media is all about conversations, and conversations need to be listened to.
Are companies listening to the conversations that go on about them? If they aren’t, they could be in for a surprise. (more…)
HTML5 Revolution
Tuesday, May 25th, 2010The evolution of HTML has been in progress for close to two decades. The first version of the language released in the early 1990′s started off with just twelve HTML tags. The quantum of development that happened to this mark up language over the last few years is unprecedented. HTML5, the latest version of the same has come out with the some of the best possibilities with the language. (more…)
Minimize Security Flaws Using Google's Skipfish
Thursday, April 8th, 2010Open Source Application
Skipfish is an open source scanner written in C language used to detect vulnerabilities in web applications. Users can compile the code and execute it for installation. Skipfish crawls through the web application, detects the security probes and generates a report for security assessments.
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