Businesses are embracing social media with a jest never seen before. Companies have realized the marketing/advertising potential offered by these viral networks and are clamoring to make the most of it. Small and large companies alike are striving to establish an online social presence to grab greater market share. The motto seems to be “Get out there before the competition.”

But “being out there” is not all! Social media is all about conversations, and conversations need to be listened to.

Are companies listening to the conversations that go on about them? If they aren’t, they could be in for a surprise. (more…)

Open Source Application

Skipfish is an open source scanner written in C language used to detect vulnerabilities in web applications. Users can compile the code and execute it for installation. Skipfish crawls through the web application, detects the security probes and generates a report for security assessments.

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Finally Google has arrived at the ‘Micro-blogging’ platform with a real ‘buzz’. On 9th February 2010, Google introduced ‘Buzz’, the new social networking application to embark on its battle to limit the popularity of Twitter. So, now there are lot of competitions going on in the Internet space. Google Vs Microsoft (Operating System & Enterprise Application Suits), Orkut (Owned by Google) Vs Facebook (Social Networking) Google vs Apple (Smart phone market). Before acquiring YouTube, they fought against them with Google Videos. So what we understand from all these competitions is that Google is not just targeting a niche or industry, rather it want to rule the entire IT Business.

At the first look, we may feel that Google Buzz is an integration of Facebook and Twitter, but it is beyond that. First and foremost advantage is that you don’t have to go to another web page to see the ‘buzz’, it’s there right below the inbox in  the Gmail. The conversation will go like an email thread which is the fascinating aspect of Buzz. You can post in the Buzz, which can be held as private or public. Also, you can connect your profiles in Flickr, Piccasa, Google Reader and Twitter to Buzz. That means you aren’t missing any of your friends and by start ‘Buzzing’, you are increasing your friend and professional network. See this wondeful Video of Buzz, to get more insights.

Now we can perhaps clearly say that it is now ‘Google Vs. Rest of the World’. Apple and Microsoft are companies that are worth more than  $ 100 billion each, Facebook and Twitter are the champs of their respective niche, though they are not monetizing it well. There is no doubt that the internet and enterprise software market will come under the reign of Google, which is not far away.

Apple is all set to unveil their breakthrough product Apple Tablet / iSlate. Amidst the  uncertainties and rumors crawling around the product, technology addicts are eagerly waiting to get a glimpse of the device. The launch is planned for 27th January 2010 at Yerba Buena Center for the Arts Theater in San Francisco. (more…)

Ever Thought Of Locating Your Twitter On Your Mobile Phone Even Without a GPRS Subscription?

This concept has become a reality in India with the Shorthand mobile SMS browser introduced by the Shorthand Mobile-India(www.shorthandmobile.in), a subsidary of Smarttouch mobile Inc.. The browser once downloaded will connect you to your desired web content just through a text sms. Yes, it’s that simple!

The desired web contents are stored as SMS Apps and are listed in the Shorthand browser for easy scroll and click. The users have to just scroll down to their SMS App and click the same to access the online network. The web content is located as soon as the browser sends the text message. Hence, it does not require an active data plan.

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Did you ever wish that keeping up with all your favorite websites was as easy as checking into your email? Or that somebody would keep an eye on the Internet for your sake, choosing interesting stuff and placing it where you can find them easily?

Too incredible to be true, right? But that’s exactly what Google Reader does.

Google Reader was introduced way back in 2005, graduating from beta status in 2007.

For anyone who is not yet familiar with Google Reader, and given that RSS feeds are more extensively used, let me explain……

Google Reader is a web-based aggregator that is capable of reading all RSS feeds that you have subscribed to, so that you can  access them all in one place. Google Reader lets you know each time your favorite websites are updated. You can then, if required, organize feeds into folders, label them, and share the most interesting posts with your friends.

Google Reader is located on the Web at reader.google.com. You can access Google Reader using your Google Account.

Let’s now take a quick look at some of the main features that Google Reader has to offer: (more…)

Articles on Google waves is flooding the web, trying to bring out a deeper understanding on this wave renaissance. There is so much of expectation generated now as people are anxiously looking forward to get their hands on it. With the little information revealed by Google, let us try to figure out something more on how this is going to work. In Google wave 1 we discussed about Google waves as a product. This time let us view Google waves in the perspective of a developer, that is, Google waves as a platform.

What is a platform?

Platform in software realms can be understood as an entity on which software can be made to function. A platform provider will provide APIs (Application Programming Interface) for software to be developed in his platform. Let’s take a few examples: Java, the product of Sun Microsystems serves as a platform and it comes with APIs like AWT, JDBC, JMF and so on. These APIs are also provided by Sun Microsystems. Apple Inc, owner of iphone had APIs confidential until October 2008 when the company open sourced and made it license free to develop software applications to be run on iphone. Lately, there is facebook API which is both powerful and popular.

What about Google API?

Google has promised to come up with a public API which can be used by any developer to create applications that run on the wave platform. There are 2 ways by which a developer can make his presence felt in Google waves. The first method is by building robots or creating gadgets. The other method is by embedding waves on third party websites. Let’s try to get some insight on these new terminologies.

Robots, Gadgets and Embed API

Robots are automated participants in a wave. Remember the robot in ‘Lost in Space’. It is a similar kind of simulation except that these robots will function inside the computer. A robot created inside a wave will be able to read, modify and delete blips and wavelets. A wavelet is a smaller wave that is resident inside a wave and a blip resides inside a wavelet. The diagram below will give you better picture.

The developer can create robots and perform interactive operations within a wave. What are the interactive operations? Well, that is left to the creativity of the developer. Learn more about robots here. Wave Gadgets are similar to the ordinary gadgets in its mechanism to get embedded as third party development applications. But there is more offered. A wave gadget can function within a live wave. An example Google gives to explain this is one which lets participants of a wave to vote on where to go for lunch. Learn more about gadgets here.

The second method using Embed API enables to bring waves into third party websites. There will be simultaneous updates in websites as and when an update is made inside a wave. Google has already come up with a few embeds. ‘You tube playlist discuss’ is one among them and is sure to gain so much popularity.  Learn more about embed APIs here.

As Facebook is dominating now with so much integration, it is certain that we can expect even more from Google waves. So if you are a developer, be informed about what is going on in Google waves and get ready to play with the tools as soon as you get them.

Links for further study:

http://code.google.com/apis/wave/

http://googlewavedev.blogspot.com/

Twitter is growing by leaps and bounds each day as more and more users are realizing its use as a marketing tool. Twitter started out as a simple microblogging tool for users to stay in touch by answering about the question, What are you doing?. It is now being used widely by companies as a means of promoting their new products, sharing their news & views, posting job requirements and keeping in touch with customers.

Recently, the computer giant Dell, revealed in one of its blog posts that more than $2 million has been generated in revenue from @DellOutlet, one of its Twitter sites. Here is how Dell has been using Twitter.

Dell identified early that Twitter is an effective means of communicating with customers. Dell Outlet, the sales division of Dell started tweeting in 2007, using Twitter as a means to attract customers by extending exclusive offers, discounts, clearance events and new arrival information.

Users who follow Dell on Twitter receive messages when discounted products are available at the company’s Outlet Store. Those who are interested will immediately click to purchase the product or they might forward the information to their friends.

Dell has been able to compute the revenue generated by Twitter users by tracking the clicks that came from Twitter to its site, which resulted in sales. The figure $2 million is a relatively small amount for a company like Dell. However, it goes to show that small companies can also reap rewards by using Twitter as a marketing tool. Recognizing the benefits of using Twitter, Dell has created Dell.com/Twitter to allow customers to choose the most relevant Twitter account for them to follow.

Thus, Twitter as a sales/promotional tool is no doubt invaluable to small and large companies alike; given proof of the kind of revenue it helps to generate.

Twitter continues to gain popularity and expand its user base day by day as more and more corporate companies are diving in to make the most of it. However, Twitter has yet to come up with a business model which could generate revenue for Twitter too. It is speculated that they might introduce paid accounts or take a share in sales generated from Twitter.

As the long awaited business model takes its own time in materializing, Twitter users are quite happy tweeting their way to success.

Are you a busy Internet professional or website owner who’s finding it difficult to sign into several micro blogging accounts to post your business topics? It can be quite a tedious and time-consuming process to log into each of these accounts and individually post your news.

SPNBabbble solves all that for you. With an SPNBabble account, all you need to do is enter a single posting and voila! It gets published simultaneously in Twitter, Facebook, Plurk, Tumbrl, and Friendfeed. You will of course need to be a member in all these communities.

Well, doesn’t that make social media networking a lot easier for you? What’s more, many of SPNBabble’s features are similar to Twitter. So Twitter users are going to find it quite easy to operate this plugin.

SPNBabble also has other features, which are:

• SMS messaging
• Direct messaging
• IM message
• Hash tag usage
• Search
• Groups

SPNBabble is specially developed for website owners, web masters, web developers, web designers and business professionals. An offshoot of SiteProNews, this site is in the Jayde Online Network and deployed using Laconica software.

More features are planned in the future to give connectivity to other micro blogs. With this, SPNBabble is surely on its way to becoming a hot favorite among web publishers!