Have you ever wondered about an unexplainable change in your traffic, or thought “Why did my traffic spike on this day?” or “Where did all these visitors come from?”

Normally, after scratching your head you would probably go digging through your notes, calendar or spreadsheets to find out what caused the spikes in traffic. If that’s unsuccessful, you might try recollecting an event that triggered it. For example, there could have been a press release that caused a spike on a certain day. Or it could be due to some significant change made to your website like a tweak made to the design / page / content.
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