A cool new e-reader called Cool-er has arrived in the market. With its advent, digital reading will become a bit more affordable at $250.

Cool-er, as its name suggests, makes reading cooler.

Cool-er will have to face massive competition from the hugely popular Amazon Kindle. Kindle has been dominating the digital reading market for so long and a lot of users have grown very comfortable with it. The heavy price tag of Kindle is its major drawback plus its weight which is slightly more than 10 ounces.

The main advantages that Cool-er offers are:

• It is lightweight – weighs only half as much as the competition.
• It comes in 8 pretty colors.
• It uses power only for “page turns” which means that a single charge lasts for 8000 pages.
• It can read JPEG, PDF, TXT documents or any EPUB formatted eBook.
• Users can vary the size of text to provide maximum ease of reading.
• It uses an E Ink VizplexTM screen that makes it readable at any angle and even in direct sunlight.
• It contains the added bonus of MP3 features.

The success of this new product in the market will depend upon how users are going to accept it, depending on its features and ease of use.

For those of you who are wondering what Cool-er looks like, take a look here.