Posts Tagged ‘Generate Revenue’
Sweet rewards from tweets
Monday, June 22nd, 2009Twitter is growing by leaps and bounds each day as more and more users are realizing its use as a marketing tool. Twitter started out as a simple microblogging tool for users to stay in touch by answering about the question, What are you doing?. It is now being used widely by companies as a means of promoting their new products, sharing their news & views, posting job requirements and keeping in touch with customers.
Recently, the computer giant Dell, revealed in one of its blog posts that more than $2 million has been generated in revenue from @DellOutlet, one of its Twitter sites. Here is how Dell has been using Twitter.
Dell identified early that Twitter is an effective means of communicating with customers. Dell Outlet, the sales division of Dell started tweeting in 2007, using Twitter as a means to attract customers by extending exclusive offers, discounts, clearance events and new arrival information.
Users who follow Dell on Twitter receive messages when discounted products are available at the company’s Outlet Store. Those who are interested will immediately click to purchase the product or they might forward the information to their friends.
Dell has been able to compute the revenue generated by Twitter users by tracking the clicks that came from Twitter to its site, which resulted in sales. The figure $2 million is a relatively small amount for a company like Dell. However, it goes to show that small companies can also reap rewards by using Twitter as a marketing tool. Recognizing the benefits of using Twitter, Dell has created Dell.com/Twitter to allow customers to choose the most relevant Twitter account for them to follow.
Thus, Twitter as a sales/promotional tool is no doubt invaluable to small and large companies alike; given proof of the kind of revenue it helps to generate.
Twitter continues to gain popularity and expand its user base day by day as more and more corporate companies are diving in to make the most of it. However, Twitter has yet to come up with a business model which could generate revenue for Twitter too. It is speculated that they might introduce paid accounts or take a share in sales generated from Twitter.
As the long awaited business model takes its own time in materializing, Twitter users are quite happy tweeting their way to success.
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