What if you come to know your buddy is already in there taking advantage of the offer? You could join and have a great time too – at half the price.

Wait! Get a few more of your friends to drop in to make it a group of 10 and your meal will cost only one-fourth.

That is possibly what a combination of Where app, Facebook and Groupon could do – give you a ‘happy meal’!

Way back in 2000, businesses were just starting to realize the benefits of being online. In those days, online success was synonymous with having a website with a .COM name. Soon, as the number of websites grew, it became necessary to stand out in the crowd. This realization brought forth a brand of online marketers armed with tools such as SEO, PPC ads. etc. Man being a social animal, realized before long that ‘being online’ meant ‘being on social networks’. Social media sites, Facebook and the likes, appeared and with it bloomed the era of social media advertising.

According to Wikipedia, the term social commerce was coined by Yahoo in 2005 to describe collaborative shopping tools. The term was rarely discussed until Groupon with its “cents-off coupon married to a Friday-after-Thanksgiving shopping frenzy” came into the scene. The astounding growth of this technology start-up prompted a lot of clones to come up. Not to be left out, Facebook also added ‘Groupon features’ to its offerings. Of course, the social networking giant has an advantage. While Groupon and similar sites rely on deal sharing through social networks, for Facebook sharing is the default.

So, that brings us all the way from e-commerce to social commerce to f-commerce. And now what?

Location based mobile apps seems likely to take it forward from here. Services like Gowalla, DeHood and Loopt are becoming increasingly popular. The social commerce field will continue to explode and we will see the convergence of social and mobile commerce. The recent eBay acquisitions of Milo (for real-time inventory management) and Where.com (for location based mobile ads) seem to be in line with these trends. Moreover, Google is in it too with its mobile payment app and the most recent Google+. The future definitely seems promising and it waits to be seen who will be the king of e-commerce.

The website showcases the latest products to stuff your iPhone and iPod touch and that too with regular updates. This site enables users to post comments, reviews and rate the available apps.  This in turn helps to easily locate the desired category and effectively sort the applications based on rating and price preferences.