Are You In The Blogosphere?

Godfrey Wilson — Thu, 24 Nov 2011 10:05:37 +0000

Blogosphere is the collection of all blogs on the Internet. There are more than 172 million blogs in the blogosphere. Bloggers create more than 1 million new posts in the blogosphere every day. With the Internet dominating the world in the recent past, demand for creative writers has grown tremendously. QBurst has a solid group of creative writers who contribute to various blogs. In this post, we plan to analyze the career of blogging.

Blogging as a Career:
By using the term ‘blogging’, we do not point to one blog/website built in Blogspot or WordPress. We rather put the focus on the writer and his articles in various websites. The writer or blogger may have his own website but does not limit to contributing to his website alone. There are 20 million people in the U.S. who have blogging as a career. Guy Kawasaki is a known blogger. He writes for many websites. A collection of his articles for American Express Open forum can be found here. Pete Cashmore, the owner of Mashable is another known figure in the blogosphere.

Benefits of a Blogging Career:
Another Source of Income: There is so much of global uncertainty in all sectors. Having multiple sources of income is always wise. Blogging need not be a full-time career. More than 75% of bloggers have blogging as a part-time job. eMarketer estimates that advertising on blogs will reach $746 million by 2012. A talented blogger earns up to $200 in the U.S. for one good post.

Share/Contribute to Activities & Interests: Websites are platforms that can be used to share our activities and contribute to the areas of our interests. There are news blogs, food blogs, gadget blogs, economics blogs, sports blogs, etc. Articles are also written to promote products of companies. Our QBurst blog oscillates around the services we offer and latest developments in the web and mobile fields. There is a sense of satisfaction in contributing to the things we are passionate about.

Boost Our Career: An article may not give a clear picture of the author. But many articles written by the same author, over a period of time, will reveal the depth of knowledge the author has. So if the blogs we write are related to our main-line career, they are definitely a boost. Many QBurst developers/designers have their own blogs. Some of them write for third party websites too.

Keys to Become a Pro Blogger:
Here are a few guidelines to become professional blogger. Every post must emerge as a result of hard work and dedication. The author must be passionate on every article that he writes. The author must make sure that the article is useful to the target audience in some way.

One bad article is sufficient to degrade the author. Duplication of content not only has negative technical consequences for the website but also spoils the reputation earned by the author.

Consistency is very important. Disappointing the readers when they look for new posts will create negative impact on the author. The author must have a long-term vision about his career.

We can find articles of successful bloggers in more than one website. This must be part of the game. TechCrunch, Mashable and ReadWriteWeb are currently the best tech blogs in the blogosphere. They are always in need of writers.

An isolated blogger will find it difficult to succeed. Networking within the blogosphere will help in mutual promotion. In addition to networking, social media can also play an important role. Viral sharing of articles through Facebook and Twitter will increase the number of readers.

If you are passionate to enter blogosphere, look for open positions in QBurst.

Outsourcing 2.0

Kiran Narendran — Fri, 02 Jul 2010 11:16:48 +0000

‘A Blessing in disguise’ – This is exactly what the IT/ITeS industry has to say about the recent recession. The 2008-2009 recession, followed by the collapse of the financial services bellwether, Lehman Brothers, has transformed the total dynamics of the industry. New business models evolved as customers squeezed their IT spend and demanded more work. They were perhaps right; the credit crunch had hit hard on their businesses and they were left with no choices apart from shoe-string budgets for IT-ITES needs. Vendors or outsourcing providers also responded in a similar fashion. But, the employees felt the heat most. Salaries were reduced, lot of employees were laid off and company budgets were reduced across the globe. By adopting such life-saving measures, most businesses were able to withstand the pressure. However, life hasn’t been the same ever since.

Top vendors confirm that clients were asking for more services to be provided for lesser money. How could that be possible in an industry with a growth rate of more than 15% per annum? How could vendors sustain their growth momentum and, more importantly, their profit margin under the circumstances? It was hard for companies to sustain their growth margin solely by reducing their capital expenditures. Instead, they had to look for ways to increase revenue simultaneously. That, actually led to the evolution of the business model where billing would be based on the business outcome rather than the employees work or time. Cloud Computing came into limelight as a result of acceptance of this new model.

In Cloud Computing, you needed to pay only for the services you availed of and didn’t have to bother about the hardware and other expenses. This was more than acceptable to clients because they had to pay more only if they were getting more. The disadvantage though, for the vendors, was the low margins. Vendors now looked for multiple contracts from the same client to sustain their revenues. They proposed a complete outsourcing package to clients by beefing up their portfolio and this happened through acquisition of niche players also. Clients too, were looking for a similar alternative and they awarded bulk contracts to the same vendor reducing the number of vendors drastically. By this, clients could negotiate more and concentrate on fewer vendors.

This new trend has forced outsourcing companies to integrate IT and BPO services to win more contracts. Many top IT-services players have added BPO to their portfolio to provide end-to-end service to their clients. Conforming to this model oil giant, British Petroleum, has reduced their number of vendors from 40 to 6. BPO players are also striving to add IT services to their portfolio. To this end, they are partnering up with small IT companies to create simplified systems that make life easier for their clients. So the recession has helped clients to get more work done at a lesser cost. As for vendors, it has aided in the expansion of their portfolio and area of expertise.For the employees, it has been an opportunity to expand their skill-set and hence demand bigger salaries. A burst in the economy is inevitable after a boom and our economy is slowly gearing up for another boom. This is a natural cycle and will prevail until the expiration of earth!!

QBurst Technologies - Blog » Recession

Are You In The Blogosphere?

Outsourcing 2.0