Posts Tagged ‘Reputation Management’
Why Facebook Marketing Matters for Your Business
Tuesday, October 25th, 2011Ever wondered whether Facebook can help bring in traffic, sales or clients to your small business? Or if it is really worth the time and effort it takes to optimize a Facebook fan page for your brand? The answer so far seems to be ‘most definitely.’ Although social media marketing can be very tricky, it is a fact that many businesses are igniting their online presence through their Facebook marketing strategy. Facebook is delivering the highest Return On Investment (ROI) of any online marketing medium. More and more businesses are therefore advertising on Facebook to enhance their brand image and sales. Once you create a strong brand identity in someone’s mind, there is high possibility that he will share it among his circle. It is this viral power of Facebook and the potentially colossal exposure, a successful viral can provide, that has turned the largest social website into a powerful marketing medium.
Dominates Online World
Consider that Facebook dominates cyberspace, beating Google, Yahoo, Microsoft and AOL in time spent online. This trend is illustrated in the chart below, which shows a steep rise for Facebook when compared to the slower rise of Google, a decline for Yahoo, a relatively flat line for Microsoft and a sharp drop for AOL. It clearly shows that Facebook has become an integral part of daily communication, at least in the U.S.A, dominating the Internet in a way that is impossible for investors to ignore. (more…)
Monitoring Social Media for Building and Maintaining Corporate Reputation
Monday, May 31st, 2010Businesses are embracing social media with a jest never seen before. Companies have realized the marketing/advertising potential offered by these viral networks and are clamoring to make the most of it. Small and large companies alike are striving to establish an online social presence to grab greater market share. The motto seems to be “Get out there before the competition.”
But “being out there” is not all! Social media is all about conversations, and conversations need to be listened to.
Are companies listening to the conversations that go on about them? If they aren’t, they could be in for a surprise. (more…)
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