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Personalized Customer Engagement

Client

One of the world's most valuable luxury brands, the Paris-based client operates in over 50 countries with more than 460 stores worldwide, selling retail luxury goods and jewelry.

Industry

Retail

Offering

The solution implemented aims to enhance customer engagement and remarketing initiatives through LINE messaging app by leveraging the capabilities of Salesforce Marketing Cloud. Custom flex messages and rich menu tools are used to create personalized messaging campaigns, which drive customer engagement and sales. Performance tracking is implemented to analyze the effectiveness of campaigns and gain insights for future marketing strategies, resulting in increased customer loyalty, repeat purchases, and higher sales for the client.

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Business Requirement

The client wanted to develop a custom white-labeled application for their newly acquired business line. The application would be hosted on Azure/GCP compatible with Salesforce Marketing Cloud and other marketing automation platforms.

  • Take advantage of the evolving success of LINE's official accounts
  • Leverage additional functionality of LINE that is not currently supported by Salesforce Marketing Cloud:
    • Flex messages
    • Rich menu
    • Performance tracking

QBurst Solution

The custom application is designed to provide an easy-to-use platform to create flex messages and rich menus for LINE application integration. Customizable templates are utilized to showcase products, promotions, discounts, and events. The key features of the solution are as follows:

  • Flex message
  • Rich menu
  • Integration with Salesforce Marketing Cloud
  • Journey Builder
  • Image map
  • Text messages
  • Message group
  • Performance tracking

Benefits

Easy-to-use platform

The solution makes it easier to create and manage marketing campaigns, without requiring any technical expertise.

Easy integration with marketing solutions

The custom application is designed to integrate easily with other marketing solutions like Adobe Campaign. This flexibility allows the client to choose the marketing solution that best fits their needs.

Cloud hosting

The application is hosted on Azure cloud/GCP, ensuring that it is scalable, secure, and reliable. This helps avoid the costs and headaches associated with hosting and maintaining their servers.

Performance tracking

The solution enables the client to track performance of campaigns using unique shortened URLs with parameters for flex messages, and by tracking interactions in aggregate for rich menus. This data is logged in Salesforce Marketing Cloud Data Extension and can be used to generate useful reports to help optimize campaigns.

Technologies

  • Salesforce
  • LINE
  • React
  • Node.js
  • HTML5
  • CSS3
  • ELK

Business Requirement

The client wanted to develop a custom white-labeled application for their newly acquired business line. The application would be hosted on Azure/GCP compatible with Salesforce Marketing Cloud and other marketing automation platforms.

  • Take advantage of the evolving success of LINE's official accounts
  • Leverage additional functionality of LINE that is not currently supported by Salesforce Marketing Cloud:
    • Flex messages
    • Rich menu
    • Performance tracking

QBurst Solution

The custom application is designed to provide an easy-to-use platform to create flex messages and rich menus for LINE application integration. Customizable templates are utilized to showcase products, promotions, discounts, and events. The key features of the solution are as follows:

  • Flex message
  • Rich menu
  • Integration with Salesforce Marketing Cloud
  • Journey Builder
  • Image map
  • Text messages
  • Message group
  • Performance tracking

Benefits

Easy-to-use platform

The solution makes it easier to create and manage marketing campaigns, without requiring any technical expertise.

Easy integration with marketing solutions

The custom application is designed to integrate easily with other marketing solutions like Adobe Campaign. This flexibility allows the client to choose the marketing solution that best fits their needs.

Cloud hosting

The application is hosted on Azure cloud/GCP, ensuring that it is scalable, secure, and reliable. This helps avoid the costs and headaches associated with hosting and maintaining their servers.

Performance tracking

The solution enables the client to track performance of campaigns using unique shortened URLs with parameters for flex messages, and by tracking interactions in aggregate for rich menus. This data is logged in Salesforce Marketing Cloud Data Extension and can be used to generate useful reports to help optimize campaigns.

Technologies

  • Salesforce
  • HTML5
  • LINE
  • CSS3
  • React
  • ELK
  • Node.js
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