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Creating a Gamified Learning Experience

Client

Leading publishing and educational group in India

Industry

Education

Offering

A interactive gamified learning solution that includes a full-fledged eCommerce bookstore with categorizations based on university, grade, and topic. A secure offline player (for web and mobile) provides easy access to purchased books, videos, and assessments.

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Business Challenges

The company faced several challenges while offering courses for students.

  • The existing web platform was not interactive or intuitive
  • Absence of a mobile platform to facilitate learning
  • The need to reduce time and effort involved in creating learning content
  • Keeping track of courses and participants was cumbersome

QBurst Solution

QBurst developed a solution that uses game mechanics to create self-paced learning content and interfaces. The solution comprises a full-fledged eCommerce bookstore with categorizations based on university, grade, and topic. A secure offline player (for web and mobile) provides easy access to purchased books, videos, and assessments. User have the flexibility to manage course completion schedule along with sync option to show pre/post/summative assessment. The platform also includes an online forum which connects users to subject matter experts and student groups.

We successfully ported components of the existing learning system into the new platform. Key components of the solution are:

  • eBooks (PDF documents of study material)
  • Assessments (online tests and assessments of each subject/module)
  • Digital content (stream video and audio content from a third-party website)

Benefits

  • Enrollment effort reduced by 35%
  • Dropout rate reduced by 28%
  • Real-time analytics and reports on enrollment, engagement, and performance
  • Improvement in overall course performance
  • Mobile application with over 100,000 new users added in 9 months

Key Features

  • Built-in integration with multiple payment gateways such as PayU
  • Integration and settlement facility with Visa
  • QR code scanner (mobile) to scan book codes and search for related digital content
  • Reader app: Content protection, offline mode, PDF to Flash converter (SWF)
  • Incremental Course Progression Management: Goals, challenges, and scores
  • ‘Trial Copy’ to view book portions before purchase
  • Recommendations on top sellers and discount/combo pricing
  • Instant feedback
  • Collective learning: Group/forum discussions and scoreboards
  • Admin panel to add content, moderate forum, and manage pricing/licenses/banners
  • Social media integration: View friends who access same learning content

Technologies

  • PaaS
  • AWS EBS
  • Integrated Development Environment
  • OpenCart
  • Programing Language
  • PHP 5.3
  • Database
  • MySQL
  • iOS
  • Objective-C, Swift, Xcode
  • Android
  • Java, Android Studio
  • Automated Communication Channels
  • Google SMTP, Mailgun
  • Reader App
  • Adobe Flex AIR

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