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3D Car Configurator

Client

The client is a major car manufacturing brand and a pioneer in mass produced diesel engines. They are also the second largest car makers based in Europe. They have rendered radical improvements to revolutionize the automobile industry. Their continuous quest for technical excellence and innovations have helped them leave a mark of their own in the automobile sector.

Business Requirement

The client was planning to launch two new car models. The launch news had to be published in all media. For smartphone users, they needed iPhone and Android applications that can provide a visually rich and realistic demonstration of their new cars. This venture was part of their marketing strategy to reach a larger audience and lure them to purchase the new cars. The challenge was

  • To build a mobile application that demonstrates the look and feel of not only the exterior but also the interior of the new car models
  • To provide a virtual driving experience with speed control

Our Solution

After studying the client requirements in detail, QBurst provided a solution using Augmented Reality to address these challenges. The iPhone app was developed using OpenGL, Core Animation and Continuous Scroll, and the Android app was developed using OpenGL, J2ME and Android NDP to port FFmpeg.

Virtual three dimensional experience was created using 3D-Augmented Reality and OpenGL. Our designers used unique and innovative animation techniques to provide attractive and seamless transition from one view to another. We also integrated a ‘photo-sharing’ feature into the application to allow users share photos with a tap.

Virtual three dimensional experience was created using 3D-Augmented Reality and OpenGL. Our designers used unique and innovative animation techniques to provide attractive and seamless transition from one view to another. We also integrated a ‘photo-sharing’ feature into the application to allow users share photos with a tap.

The apps show dealers close to user’s physical location. Location of dealers are shown on maps so that users can immediately contact them to get more information on cars. Users’ locations are identified using Core Location framework in iOS SDK and Location Services in Android SDK. The app displays a maximum of 50 dealers simultaneously and provides options to call dealers, visit their websites and email them.

End Result

The applications were published as free to download in Apple and Android App Stores. The apps became an effective marketing campaign for the client’s new cars in order to reach more audience.

Car Configurator

Highlights

  • 3D views from every angle
  • Selector and customize options for models of your choice
  • Full 360 degree view of the selected car in different colors
  • Step inside and look around the elegant interior, inspect the technologies
  • Take the car for a virtual drive
  • Zoom-in, view hotspots and other controls
  • Contact nearest dealers by call or email
  • Send images through email
  • Share on Facebook

Technologies

  • iOS SDK, Android SDK
  • 3D Augmented Reality
  • 3D Rendering, Core Animation, Continuous Scroll
  • OpenGL for Embedded System
  • Accelerometer and gyrometer
  • Core Location and Location Services
  • Android NDK
  • FFmpeg