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Disruptive Innovations in Retail

When personalization is the norm, retailers have to surpass the standard to deliver compelling brand interaction. With fitting skillset and years of experience, we help create rewarding customer experiences that are out of the ordinary.

Traversing the Omnichannel

Most retailers are playing catch-up with new platforms when actually they need to be channel agnostic. Customers demand satisfying experience irrespective of the platform with the flexibility to order anywhere, pick up anywhere, and ship anywhere. Build a single view of your customer and inventory data, leverage analytics to glean insights from data, and become a real-time organization.

Understanding Customers

The proliferation of social media has opened up convenient platforms for customers to express views on brands and merchants. Tune in to the social chatter to understand how your business is being perceived. Knowing the voice of the customer, you can effectively realign product and marketing strategies to meet their needs and expectations.

Optimizing In-Store Experience

With offline traffic dropping, retailers must focus on making the in-store experience even more compelling. Integrated use of data analytics and mobile technologies can give you powerful solutions for proximity and micro-location marketing, personalized service, and sales assistance. Gear up to delight customers as they negotiate your aisles.

Fostering Loyalty and Trust

Gamification and customized retention programs can be great motivators to shoppers who crave for a more specialized and personal experience. Advanced recommendation systems make it easy to customize an entire shop based on individual preference. We can help you create such immersive brand experiences that foster long-term customer relationships.

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Featured Stories

Resources

Application of Big Data in Retail

5 Ways Retailers Can Use Big Data Analytics

Merchants can glean valuable insights from their multifarious data with powerful data analytics. This paper explores five such applications of big data analysis in retail.

ecommerce

Key Considerations for an eCommerce Project

From secure payment integration to search engine marketing, there are numerous concerns in an eCommerce journey. This paper offers guidance on each of these in detail.