Project Inquiry
- Send us your idea and get a free quote.
- We want to hear from you!
Contact Us
Once you’ve got basics covered, you should look at features that would enhance customer experience.
Providing quick and advanced search facility on your eCommerce site helps customers quickly locate products on your store. If you have detailed product descriptions, you should think of providing full-text search.
Providing clear navigation between pages helps your customer to find and buy products with the least number of clicks.
Your eCommerce website should be compatible with all popular browsers. Customers are acquainted to specific browsers and they don't like to switch browsers for online shopping. Browser compatibility cannot be ignored if you want to reach out to the widest user base. One of easiest way to be cross-browser compatible is by following W3C standards.
Web analytics software provides information such as number of page views, unique visitor count, bounce rate, referring sites, most frequently visited pages, geographical location of visitors and other usage trends. This information can be used to further fine-tune your website. Consider integrating analytics tools like Google Analytics to your store.
Supporting customers through phone, email, online helpdesk and chat makes your online store more customer-friendly.
Cross selling increases order completion, average sales and promotes related products. Upselling promotes expensive brands and better models after the customers have selected a product to their shopping cart.
The product can be viewed at different angles; features like zoom-in and out are helpful.
Customer feedback is crucial for improving your service-levels. Also, prospective customers will be able to see what other customers who have already bought from you think of your service and product.
Providing this option will enable customers to create wish lists to save their favorite products for later purchase.
In order to generate repeat sales, you might want to offer redeemable points on each purchase. These points can be redeemed on future purchases.
Providing the customers with the option to compare multiple products and then to go for the best deals.This enables the customer to easily see feature and price comparisons of different brands/products on the same page
Provide sharing options to allow your customers share your products with their friends. You could provide Facebook Like button or integrate a sharing library like AddThis that lets users share information about your products with their friends and colleagues.
Anybody who accepts credit cards should be PCI DSS (Payment Card Industry Data Security Standard) compliant, which is a standard that covers not just your web application, but how you store or process credit card data offline.
Now that we've gone through the components that enhance the user experience on your eCommerce site, let's go through the various eCommerce Software options available.