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Search Engine Marketing and Website Optimization

QBurst has partnered with the premier online marketing agency, Conversion Pipeline, to provide best-in-class search engine optimization and pay-per-click advertising services.

The SEO and PPC services will increase search engine rankings for targeted keywords, advertise your business online and promote your brand in strategic locations on the Internet.

Custom Search Engine Optimization Campaigns

On-page SEO Service: Includes just as much research and continued attention to detail as our monthly off-page strategy. In conjunction with data provided from third party software and analytics, our service includes:

  • Recommend navigation and calls-to-action changes to your website.
  • Research and install your title tags, alt tags, meta data, H1s and H2s.
  • Ensure your website’s keyword density is accurate.
  • Initiate SEOmoz crawl to ensure there are no errors, warnings, duplicate content, etc., on your website.
  • Install all necessary analytics software including Google Analytics and Webmaster Tools.
  • Install conversion code on all website contact forms and if you like we can insert unique phone numbers to track organic and paid phone calls.

Monthly SEO Service: As part of our backlinking strategy every month we submit your original content to reputable, quality websites and directories. These content submissions contain links (your URL) and descriptive anchor text that count as votes in search engine algorithms and help improve your search rankings. Additional monthly SEO functions are:

  • Change headers, meta data, title tags and keyword density in content as needed.
  • Write keyword-rich blog posts and press releases.
  • Monitor for website errors detected in Google Webmaster tools and ensure your XML site map is submitted.
  • Provide reputation management alerts letting you know what is being said about your company, partners and vendors online
  • Assist your company with increasing your positive reviews in your Google+ Local (formerly Google Places) as well as other product review websites such as Yelp, Merchant Circle, etc.
  • Authoring and placement of business listings within relevant sections of major business directories like Yelp, Google+, and more. Listings are submitted manually to a list of high-impact web directories on a regular schedule making it easy for search engines to index your website’s information and data.
  • Monitor and adjust your SEO program using advanced software tools such as SEOmoz, Raven, and of course Google Analytics and Webmaster Tools.  We also implement call tracking for our enterprise clients so that every phone call can be tracked back to its market origination.
  • Increase in non-branded, organic traffic.
  • Increase in domain authority, domain trust and the number of backlinks pointing to your website.
  • Increase in target keywords rankings in search results.
  • Increase in conversions (leads from website traffic).
  • Ultimately, show an increase in revenue specifically from the leads our online marketing campaign creates.

Advanced Pay-Per-Click Advertising Strategies

Keyword Selection - Perform keyword research in order to identify the most profitable keywords for your business based on traffic, competition and relevancy.

Ad Copy Writing - Define ad groups and write each ad to perfectly match your business’ specific needs. These ads are laser-targeted to bring in traffic and produce the most new customers for your business.

PPC Optimization - Setting up pay-per-click ads is not a one-time event. The ads must be polished and improved so that you will get the best results for a long-term campaign.

Pay-Per-Click Advertising Benefits

  • Place your business online fast, usually within 48 hours.
  • Provide immediate feedback on what key phrases your customers are actually using in the search engines.
  • Allow your business to track every inbound phone call and every sales inquiry from your website.
  • Give your business access to the most powerful inbound marketing program available today.
  • Ultimately, show an increase in revenue specifically from the leads our online marketing campaign creates.

Experience Matters!

Setting up PPC and SEO campaigns properly takes the perfect mix of technical expertise and marketing fortitude. For over a decade, we’ve been creating and executing successful online marketing campaigns for clients of all shapes and sizes.

Your organization can benefit too! Contact us now to learn more.

Partners