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Apply game mechanics to Engage, Influence, and Motivate.
Games are interesting because players get rewarded with points, trophies, or other prizes. Most businesses are now using similar tactics in non-gaming activities such as corporate learning, customer engagement, and innovation management, to enhance their return on investment.
When designed correctly, gamified applications can successfully motivate your users to perform even boring tasks.
Gamification in Business
Drive engagement by integrating the mechanism and dynamics of games into a website, online community, content portal, or marketing campaign.
In enterprises, gamification can be applied to inspire stickiness to learning portals with simple challenges or peer comparison.
Gamifying the recruitment process motivates employees to refer candidates to jobs. Rewards can be linked to the suitability of the candidate.
Incentivize team members to complete tedious or challenging tasks with kudos and honor badges. It will boost morale while keeping clients happy.
Get employees actively involved in brand building by offering rewards for social achievements such as publishing a blog post on the company blog.
Before You Gamify
80 percent of current gamified applications are predicted to fall short of their mission due to flaws in design strategy. Here is what you should know to enable meaningful gamification.
Organizations exploring gamification opportunities need to have a clear understanding of objectives to be achieved through gamifying the process.
Create games rules and select game elements based on business objectives and user preferences. Common game elements are points, badges, leaderboards, challenges, and narratives.
Study your users and understand what motivates them. Design the gamified application accordingly (User Centered Design methodology).
A mechanism to measure if goals have been attained should also be in place. This helps to monitor progress and make adjustments if needed.
Let us get your app in the 20 percent of successful gamified applications. Start the conversation.