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Customer insight and competitor intelligence play a crucial role in formulation of product and marketing strategies. You need to listen, analyze, understand, and then align business priorities. Show More
Satisfied customers are the best advertisement for your brand. Careful monitoring and analysis of online conversations tell you what your users really want. With an accurate understanding of customer needs, your team is able to make better decisions and draw up an effective marketing strategy. Timely insight into competitor’s activities also help you plan your moves wisely.
Tools can be used to gather and sort information from multiple online sources. However when it comes to analysis, we believe tools have to be supplemented with human intelligence to provide you the accuracy needed to drive strategic business decisions. Show Less
Track online conversations to understand your target audience better and generate sales leads. While customer sentiments reflect brand popularity, response time analysis can shed light on the performance of your customer support team. Use social media analysis to transform your social networks from a purely marketing platform to a valuable source of information that aids business growth.
Follow competitors over different channels to discover how they interact and engage with customers. Analyze their activity and conversation to gauge the brand influence. Systematic monitoring of market leaders can help you forecast industry trends and realign your strategies accordingly.
Harry BrooksCMO, Conversion Pipeline
Samuel KaranjaManaging Director - Kenya, Hill+Knowlton Strategies
Nilofer SaidiSr. Director - Customer Relationship Management, Rosetta Stone
Jason HunterManager - Marketing Strategy, Network Solutions