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One of the largest retail store networks in the United States with over 400 stores and more than 1.5 million customers.
Retail
A gamified customer loyalty application that enables the client to customize the latest deals and digital offers for their customers while increasing user engagement and customer retention. The solution helped the client to run targeted promotions using improved customer data and implement personalized offers on select products with recommendations based on customer purchase history and preferences.
The client wanted to incentivize actions of loyal customers with targeted and meaningful rewards. They wanted to incorporate hyper-personalization and omnichannel strategies into their loyalty programs for better results.
The mobile application helps the client to create and manage loyalty programs for its customers. We used Pimcore to build the application. This enabled the client to achieve hyper-personalization of incentives tailored to the specific needs and preferences of their target segment.
The application is integrated with point-of-sale systems to ensure reward points are automatically added at the time of purchase. Customers can then view their rewards balance and transaction history using the application, and redeem their rewards for discounts, special offers, or free products.
We used Pimcore’s data object modeling to design and configure the database structure for the loyalty app, including tables for customer accounts, rewards, transactions, and other relevant data. Pimcore's content management tools are leveraged to manage and update content and features, such as rewards and promotions. Overall, Pimcore's range of development and management tools helped us to streamline the frontend and backend processes of the app.
The client wanted to incentivize actions of loyal customers with targeted and meaningful rewards. They wanted to incorporate hyper-personalization and omnichannel strategies into their loyalty programs for better results.
The mobile application helps the client to create and manage loyalty programs for its customers. We used Pimcore to build the application. This enabled the client to achieve hyper-personalization of incentives tailored to the specific needs and preferences of their target segment.
The application is integrated with point-of-sale systems to ensure reward points are automatically added at the time of purchase. Customers can then view their rewards balance and transaction history using the application, and redeem their rewards for discounts, special offers, or free products.
We used Pimcore’s data object modeling to design and configure the database structure for the loyalty app, including tables for customer accounts, rewards, transactions, and other relevant data. Pimcore's content management tools are leveraged to manage and update content and features, such as rewards and promotions. Overall, Pimcore's range of development and management tools helped us to streamline the frontend and backend processes of the app.