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Located in the United States, our client provides a technology platform that caters to the needs of the pet community. By providing advertising strategies to the pet business community, they help convert customer relationships into direct revenue.
The booming pet industry is an $80 billion industry. The pet market, however, offers few affordable marketing solutions for businesses to showcase their offerings. The Pet Community application serves as a marketing platform for pet businesses. The community platform delivers personalized engagement and services for pet lovers while providing pet businesses a platform to engage with pet owners.
The client wanted a platform that would connect pet owners with service providers such as veterinarians and pet boutiques.
We developed a platform that addresses the needs of pet owners, while providing proactive relationship marketing, community engagement, and eCommerce by connecting the buyers and sellers within the pet community. Pet owners can create accounts for their pets, connect with other pet owners and partners (service providers). Partners can market their products/services through the app by making information available to the community (similar to advertisements on Facebook).