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DXP Implementation:
Demolish Silos and Boost Business Outcomes
Unify and personalize the experience across channels with a digital experience platform (DXP). Whether you are getting started or looking to scale across business units, we can help.
Consistent Brand Experience
at Every Touchpoint
Consistent Brand Experience
at Every Touchpoint
People communicate with your brand via multiple channels over the course of the customer lifecycle. At each point, they expect the experience to be consistent with their previous brand interaction. To deliver context-specific and personalized content throughout the customer journey, you will need a central hub that collects, organizes, and analyzes cross-channel data.
A DXP can be a single software or a set of carefully orchestrated technologies adopted for this purpose. Organizations may use them to serve customers, employees, or even partners.
Most DXPs pull data from different sources to create unified profiles that can be shared across the organization. These platforms combine a lot of functionalities into a single system, often through API integrations. Common capabilities include content management, digital asset management, customer relationship management, e-commerce, personalization, analytics, and omnichannel delivery.
Why Use Digital Experience Platforms?
For any organization with an omnichannel marketing strategy, DXP helps to eliminate data silos and connect customers across all digital touch points. Key benefits of using a digital experience platform include:
360°
Customer View
Cleanse, organize, and manage online and offline customer data to create a holistic view for omnichannel experiences.
Smarter
Personalization
Use AI to uncover insights from cross-channel data on customer preferences, content consumption, and more.
Insight-Driven
Decisions
Track and analyze data from all customer channels for smarter budget allocation, campaign optimization, and ROI determination.
Streamlined
Analytics
Easily interpret and utilize analytics data within a unified system instead of transferring data between platforms.
Easy
Integration
Smoothly connect with other solutions in the organization’s software ecosystem or integrate new tools with the modular architecture.
360° Customer View
Cleanse, organize, and manage online and offline customer data to create a holistic view for omnichannel experiences.
Smarter Personalization
Use AI to uncover insights from cross-channel data on customer preferences, content consumption, and more.
Insight-Driven Decisions
Track and analyze data from all customer channels for smarter budget allocation, campaign optimization, and ROI determination.
Streamlined Analytics
Easily interpret and utilize analytics data within a unified system instead of transferring data between platforms.
Easy Integration
Smoothly connect with other solutions in the organization’s software ecosystem or integrate new tools with the modular architecture.
Choosing Your DXP Technology
Adopting a digital experience platform is a major business decision. Evaluating different platforms and selecting one that meets your organizational specifications takes time and due consideration.
Depending on your goals and the business problems you are trying to solve, you may benefit from a CMS-heritage DXP, a portal-oriented one, or a commerce-based solution. While most DXPs offer a common set of features, their core strengths may vary based on their orientation.
CMS-Heritage DXP
- Powerful content management
- B2C
- Typically used by marketers and creative agencies
- Examples: AEM, Drupal, Sitecore
Portal-Heritage DXP
- Built with customer data management features
- B2B
- Best suited for CRM, intranets, and other workplace scenarios
- Salesforce DXP
Commerce-Heritage DXP
- Robust e-commerce capabilities
- B2C Retail
- Ideal for online sellers and shops
- Oracle CX Commerce
You also need to consider your existing software ecosystem before making the choice. Additionally, the platform should be able to scale and support your organization's future needs. While trying to predict what capabilities your organization will need in the next five years is difficult, opting for a composable DXP that offers open APIs for other systems to easily integrate can be advantageous.
Security and compliance are other considerations when choosing DXPs. To ensure the privacy of customer data and comply with relevant regulations and standards, it is important to carefully evaluate the platform's security features, data protection policies, and compliance certifications.
Digital Experience Platforms
We Have Experience With
AEM is an enterprise-grade DXP solution that offers advanced content management and marketing automation capabilities.
Learn More
Experience Cloud is the Salesforce solution for connected experiences. You can use it for customers, partners, or employees.
Learn More
As an open-source DXP with an API-first architecture, Drupal offers the advantages of fast growth and great flexibility at a low cost.
Learn More
Sitecore offers a composable platform where you can pick and choose the capabilities you want to implement and seamlessly integrate those products.
With a powerful CMS at its core, Sitefinity can be used to deliver content-driven experiences tailored through low-code integrations.
An open-source alternative that enables a single trusted view of product, customer, and asset information through seamless integration.
Learn MoreOur DXP Implementation Process
No matter where you are in your DXP journey, we are ready to partner and build you a solution aligned with your business needs. On our team, we have consultants with decades of experience who can guide you through the DXP evaluation process and pinpoint the ideal solution for a use case. You can rest assured their recommendations will take into account your goals, budget, current priorities, and future roadmap.
Discovery and Assessment
It is necessary to understand your business objectives and digital strategy before selecting and implementing a DXP. We will study your digital infrastructure and determine the systems that need to be integrated with the DXP. A clear picture of your user journey and the various touchpoints are also essential in tailoring the solution as desired.
Planning and Platform Selection
This phase involves UI/UX activities, content strategy, and feature prioritization. Tech stack and architecture are decided. We look for reliable platforms with excellent customer support that will meet the criteria identified in step one. Customization and integration capabilities are factored in along with cost, scalability, and flexibility. Our experience with popular enterprise and open-source platforms also guide us in the choice.
Implementation
With certified skills and years of delivery experience, our team sets out to build a custom solution that aligns with the defined goals. Adopting an agile approach allows us to review the progress regularly, incorporate feedback, and reprioritize features when needed. Each stage of the implementation also includes relevant testing activities.
Ongoing Support and Optimization
Our partnership extends beyond the launch into training and supporting your team to effectively use the platform. Once your team tests the platform, we can work on ironing out any wrinkles and further optimizing the solution. We can also support by monitoring and tracking performance to make continuous improvements and incorporate new features.
Why QBurst
- Skilled in popular DXP technologies.
- Client-centric and quality-oriented approach.
- Decades of software consulting experience.
- Agile mode of delivery.