Business Requirements
The client wanted to strengthen their online presence and e-commerce platforms to drive growth, enhance customer experience, and efficiently manage multiple brands.
- Drive online revenue for all brands
- Provide a seamless and consistent online shopping experience across different brands and markets
- Centralize and simplify the management of multiple e-commerce websites and mobile applications
- Expand brand awareness and reach through effective digital marketing channels
QBurst Solution
We delivered a comprehensive e-commerce solution utilizing Adobe Commerce, Drupal, Pimcore, and the latest cloud technologies. This platform integrates web and mobile frontends with a robust e-commerce backend, incorporating seamless connections to ERP, CRM, OMS, loyalty systems, and customer support tools. The headless architecture and modular design provide exceptional flexibility, scalability, and performance.
- E-commerce backend: Centralized backend system managing all e-commerce operations
- Web and mobile frontends: Customer-facing interfaces optimized for web and mobile
- Integration with host brands: Seamless integration to prepare and update product data
- Stock and order management: Integrations to manage inventory levels and streamline order fulfillment processes
- Delivery partner integration: Collaboration with logistics providers to enable efficient delivery
- Loyalty platforms: Integration with Aura and Hello Member for enhanced customer loyalty
- Customer support integration: Utilization of Sprinklr for comprehensive customer support solutions
- Personalization tools: Integration of Dynamic Yield and Exponea for personalized customer experiences
- Content delivery and security: Cloudflare as CDN, WAF for frontend, and Fastly as CDN for the backend, ensures secure and fast content delivery
- Digital asset management: Adobe DAM is employed for efficient storage and management of digital assets
Pimcore PIMS Implementation
Pimcore is utilized as the Product Information Management System (PIMS) for the client. It acts as the main entry point for host brand information into the client's digital ecosystem, making product information accessible through various sales channels.
Adobe Commerce Implementation
The solution was implemented using a headless architecture to support the client’s omnichannel platform, providing a robust backend that handles multiple brands, regions, and languages under a unified system.
Drupal CMS Implementation
Drupal serves as the content management system for the client, managing the frontend configurations and brand-specific themes to maintain uniform branding across different regions and languages.
Mobile Framework
The mobile application is designed to provide a consistent experience for the client's customers across multiple brands.
Central Code Management and Deployment
Employs Azure DevOps for streamlined source code management and deployment across different environments—QA, UAT, Sanity, and Production.
Key Features and Functionalities
- Checkout options
- Alternative payment methods
- Order management
- Loyalty programs
- E-gift card management
- Personalization and wishlist
- Online reviews
- Omni-channel customer support
- Advanced reporting for administrators
- Multi-brand support
- Brand-specific integrations