We conducted a detailed website audit to identify key user actions on the site that need to be tracked, such as button clicks, form submissions, and YouTube video interactions. We also audited GA4 and GTM to ensure accurate data collection and streamlined tag management.
Based on the audit findings, the GA4 configuration and GTM event setup were corrected, enabling clearer insights into user behavior and alignment with client’s business objectives. DataLayer code was added for specific events, and custom dimensions and metrics were implemented based on requirements.
To gain deeper insights into video usage and performance, we integrated playback event tracking into the video player. We also tracked key video parameters, such as percentage viewed, current time, and video URL, ensuring a comprehensive understanding of both video performance and user behavior.
For events not tracked by default, we set up custom dimensions, metrics, and events in GA4. This setup enabled monitoring of YouTube videos, multiple forms, blog interactions, and button clicks, providing a more comprehensive view of user engagement and behavior.
We also developed Looker Studio reports that integrate data from GA4 to meet the client's requirement for monthly insights into key performance metrics. These reports highlighted essential metrics such as user engagement, conversion rates, and traffic sources in a visually engaging and easily interpretable format.
Comprehensive documentation of the GA4 event tracking setup, along with GTM tags and triggers, ensures that all stakeholders can easily understand and utilize the analytics platform to make data-driven decisions.
