Modernizing Sales Operations with Salesforce Migration and Integration

The client is a leading Middle Eastern luxury real estate developer with operations spanning multiple countries and a focus on premium residential and commercial properties.
 

• Reliance on manual data management through Excel and Outlook
• Lack of a centralized CRM for sales and marketing data
• Inefficient sales review and performance tracking process
• Incompatibility between existing Oracle setup and modern integration needs
   

QBurst modernized the client’s sales data ecosystem by migrating from Oracle to Salesforce and integrating multiple systems for real-time updates and automation.

• Customized Apex classes to integrate Salesforce with the IPMS system using REST APIs (replacing SOAP).
• Developed Visualforce pages for scheduling and managing online meetings integrated with Microsoft Graph API and GoToMeeting API.
• Automated daily and weekly sales review dashboards with live data directly from Salesforce.org.
• Configured new Salesforce objects to manage inventories, payment plans, and customer data.
• Exposed customer portal functionalities via REST APIs for mobile app consumption.
• Enabled push notifications for real-time service request updates to customers.
   

• Migration from Oracle to Salesforce for centralized data management
• Integration with Microsoft Teams for seamless internal collaboration
• REST API–based data exchange between Salesforce Org and IPMS
• Responsive and interactive Visualforce pages for analytics and review tracking
• Tech Stack: Apex, Visualforce, REST API, SOQL, JavaScript, jQuery, CSS
   

• 44% increase in lead volume
• 22% improvement in lead conversion rate
• 25% boost in overall sales productivity
• 60% faster marketing campaign deployment
• Real-time visibility into sales performance through live dashboards
• Improved collaboration and customer experience through system integrations