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Powering a Gaming Marketplace with Scalable Headless Commerce

We developed a robust, scalable digital game key store for a leading UAE e-commerce company using Headless Magento and PWA Studio, integrating the Genba API for optimized product and order management.

Client

A leading digital goods e-commerce company based in the UAE, specializing in the sale of game keys, gift cards, and subscriptions.

Problem Statement

The client required a highly scalable, secure e-commerce platform with a superior mobile experience, demanding custom multi-currency pricing logic and seamless integration with the Genba API for key management.

Industry

Retail

E-Commerce

Solution

Digital Experience

Product Engineering

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Quick Summary

QBurst helped a leading UAE digital goods e-commerce company revolutionize its 2play platform by migrating to a Headless Magento architecture, powered by PWA Studio on the frontend.

  • Delivered a fast, app-like frontend experience using PWA Studio (leveraging GraphQL and SSR), significantly improving mobile performance and SEO.
  • Implemented critical custom functionality, including a multi-pricing module and a custom indexer to handle different prices per currency without standard conversion.
  • Integrated the Genba API for streamlined, real-time product import, secure stock management, and end-to-end order processing, ensuring robust scalability and security.

Client Profile

A UAE-based leading digital goods e-commerce company specialized in selling game keys, gift cards, and subscriptions. 

Challenges: Performance, Scalability, and Complex Pricing

The client faced challenges typically faced by high-volume digital e-commerce companies:

  • Suboptimal User Experience: The platform lacked the speed and mobile-friendliness required for high user engagement and retention in the gaming market.
  • Complex Pricing Logic: Requirement for a custom multi-pricing module to set different, specific prices for each currency, bypassing standard currency conversion.
  • Stock and Order Management: Need for seamless, real-time integration with the Genba API for secure digital key provisioning and accurate stock updates.
  • Performance Bottlenecks: Managing large volumes of product and order data required extensive optimization to ensure fast page load speeds and query execution.
     

High-Performance Gaming Marketplace Platform

QBurst developed a flexible, high-performing gaming marketplace using a Headless Magento backend for robust e-commerce capabilities and PWA Studio for the frontend experience. This two-phase approach ensured a secure and feature-rich platform.

  • Headless Architecture: Magento’s modularity and API-driven commerce were utilized, separating the backend logic from the frontend presentation for development flexibility and scalability.
  • PWA Studio Frontend: The frontend was built with PWA Studio, leveraging Server-Side Rendering (SSR) and efficient caching to provide an app-like experience with faster load speeds, better SEO, and seamless mobile navigation.
  • Genba API Integration: Comprehensive integration covered authentication, product catalog import, real-time stock management, and seamless order processing, ensuring secure key delivery.
  • Custom Pricing Solution: A custom multi-pricing module was developed, along with a dedicated custom indexer, to handle and retrieve accurate, fast product prices for multiple currencies as required by the business logic.

Technical Highlights

  • PWA Studio & GraphQL: Used to optimize data retrieval and communication between the decoupled frontend and Magento backend.
  • Custom Indexer: Built to ensure accurate and fast indexing of multi-currency pricing data across the catalog.
  • Elasticsearch Integration: Provided advanced, accurate, and rapid search capabilities for quick product discovery.
  • Performance Optimization: Implemented extensive caching, database indexing, and efficient query execution for high-volume data handling.
  • Security & Compliance: Integrated strong security measures compliant with standards like PCI DSS for secure transactions and payment processing via Stripe and Genba.

Impact

  • Enhanced User Experience: PWA Studio resulted in a fast, mobile-friendly interface with seamless navigation and reduced load times, boosting user retention.
  • Accelerated Development: Headless architecture facilitated faster iteration and deployment of new frontend features and API enhancements.
  • Increased Sales & Conversions: Features like preorder, backorder, and robust search capabilities contributed to higher sales and user engagement.
  • Optimized Operational Efficiency: The structured Genba API integration streamlined product import, stock management, and order fulfillment processes.
  • Accurate Financials: The custom multi-pricing logic ensured accurate pricing display and inventory management tailored to currency requirements.

Client Profile

Challenges

QBurst Solution

Technical Highlights

Recognized for Growth. Trusted for Impact.

Deloitte Technology Fast 50 India, Winner 2024

Deloitte Fast 50 India, Winner 2024

Dun & Bradstreet

Leading Mid-Corporates of India, 2024

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