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Marketing Automation Consulting Services
Leverage the expertise of our marketing automation specialists to springboard successful campaigns and conversions.
Marketing Automation:
The New Frontier in Marketing
Marketing Automation:
The New Frontier in Marketing
Customer engagement in the age of omnichannel demands precision, attention to customer expectations, and appropriate and timely response at every point of interaction—exactly the kind of thing marketing automation is built to do. With cross-channel customer movement and a longer sales cycle being the norm today, it is hard to keep up without automation. Marketing automation ensures your communication with customers is consistent and that no lead is missed at any point of the marketing funnel.
Multichannel
Marketing Automation
Connect with customers where they are to maximize engagement and conversion. Leverage automated workflows to trigger personalized offers, reminders, and updates across channels, including push notifications, SMS, WhatsApp, LINE, social media, and email. A multichannel strategy based on accurate customer segmentation ensures your messages reach the right audience on their preferred platforms.
Benefits of Marketing Automation
Robust Lead Pipeline
Automated lead nurturing ensures that every lead is followed up with a personalized message depending on the customer persona and stage in the buyer’s journey. You can respond to customer actions in real time or schedule drip campaigns to nudge prospects through the sales funnel. Once deals are closed, they can be nurtured further to retain brand loyalty.
Personalization at Scale
Personalization on a large scale is only possible through marketing automation. But it is not a function that comes out of the box. Our marketing automation specialists can help you set up efficient workflows and triggers for different microsegments based on their interests, past activity, and real-time interactions at each touchpoint.
Higher Conversion
Lead scoring based on prospects’ engagement with different types of content helps you identify the hot prospects and focus your attention on converting them. Once they meet a certain threshold, they can be passed onto your sales team. Businesses typically enjoy higher conversion rates (59%) and better quality leads (57%) with marketing automation.
Efficient Spend
Features such as reusable email templates, WYSIWYG editors, landing page builders, optimized forms, etc., give marketers more autonomy in building and rolling out campaigns on time. With automation, your marketing budget can be more fruitfully allocated for creative lead generation activities rather than repetitive tasks.
Accurate Reporting
Gaining visibility into campaign performance is a major business requirement. You can see how each keyword performs in your search engine campaigns, how your prospects engage with your web pages, social media posts, emails, etc., get a clear picture of where your leads are coming from, and fine-tune your spending accordingly.
Benefits of Marketing Automation
Robust Lead Pipeline
Automated lead nurturing ensures that every lead is followed up with a personalized message depending on the customer persona and stage in the buyer’s journey. You can respond to customer actions in real time or schedule drip campaigns to nudge prospects through the sales funnel. Once deals are closed, they can be nurtured further to retain brand loyalty.
Personalization at Scale
Personalization on a large scale is only possible through marketing automation. But it is not a function that comes out of the box. Our marketing automation specialists can help you set up efficient workflows and triggers for different microsegments based on their interests, past activity, and real-time interactions at each touchpoint.
Higher Conversion
Lead scoring based on prospects’ engagement with different types of content helps you identify the hot prospects and focus your attention on converting them. Once they meet a certain threshold, they can be passed onto your sales team. Businesses typically enjoy higher conversion rates (59%) and better quality leads (57%) with marketing automation.
Efficient Spend
Features such as reusable email templates, WYSIWYG editors, landing page builders, optimized forms, etc., give marketers more autonomy in building and rolling out campaigns on time. With automation, your marketing budget can be more fruitfully allocated for creative lead generation activities rather than repetitive tasks.
Accurate Reporting
Gaining visibility into campaign performance is a major business requirement. You can see how each keyword performs in your search engine campaigns, how your prospects engage with your web pages, social media posts, emails, etc., get a clear picture of where your leads are coming from, and fine-tune your spending accordingly.
Marketing Automation for All Types of Enterprises
Results-DrivenOur team has extensive experience customizing automated marketing automation solutions, addressing the specific nature and size of each business.
Vendor-AgnosticOur expertise spans all the leading marketing automation solutions—from enterprise-grade to small business-oriented platforms; from full-funnel to middle/bottom-funnel automation capabilities.
Multidisciplinary TeamA proficient team of architects, developers, and marketers or practitioners lead our marketing automation services. With our rich technical expertise in marketing cloud, we provide solutions that are highly scalable and reliable.
Leading Automation Solutions
- Adobe Campaign
- Salesforce Marketing Cloud
- Oracle Eloqua
- Hubspot
- Constant Contact
- Adobe Marketo Engage
- Salesforce Pardot
- Mailchimp
- Active Campaign
- Klaviyo
- SendGrid
Adobe Campaign
A robust marketing automation solution for enterprises that want to implement highly scalable personalized multichannel campaigns along the full customer journey.
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Salesforce Marketing Cloud
A powerful CRM solution that supports targeted communication based on customer behaviors and preferences. Its predictive analytics component brings greater foresight to marketing decisions.
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Oracle Eloqua
Marketing automation solution for B2B companies to align marketing and sales initiatives. Progressive profiling, lead scoring, nurturing, email A/B testing, revenue tracking, etc., are some of the major features.
Hubspot
Hubspot brings together marketing, sales, and customer service on a single platform to efficiently and effectively engage leads, improve sales, and grow your business.
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Constant Contact
For small businesses and nonprofits, Constant Contact offers an intuitive solution to design, manage, and track email campaigns, live events, donations, online surveys, etc., in real time.
Adobe Marketo Engage
Adobe Marketo Engage gives marketers immense lead management and sales capabilities. Real-time behavioral data is used to personalize conversations. Revenue tracking feature helps optimize marketing spend.
Salesforce Pardot
A marketing automation suite that easily integrates with the Salesforce platform and has out-of-the-box automation features like triggers, prospect creation, and connector preferences.
Mailchimp
A popular email marketing platform with creative tools to build email campaigns, landing pages, digital ads, and postcards. Its pre-built automation features makes automation of targeted emails, ads, etc., flexible and easy.
Active Campaign
An alternative to Mailchimp with powerful segmentation features that makes email campaigns more relevant for customers. Flexible workflows, lead scoring, automation split-testing, and SMS automation are some of the major features.
Klaviyo
An E-commerce marketing automation platform, Klaviyo offers great ease of use with features such as drag-and-drop flow builders, simpler A/B testing, flow branching based on past and real-time activity, and ROI-reporting.
SendGrid
SendGrid is a highly scalable transactional and marketing email management solution. Built by developers for developers, it comes with advanced tools to handle complex requirements.
We Make Marketing
Automation Work for You
Selecting the right automation solution based on your business goals and requirements is important, but it is only half the job. It takes a lot of groundwork and technical know-how to turn it into a lead conversion engine for your business. Our skill sets and experience makes us uniquely qualified to address the specific requirements and considerations at each stage of marketing automation setup, campaign execution, analysis, and optimization.
Our Engagement Model
Whether you are new to marketing automation or struggling to realize the promised value out of your marketing automation solution, our expert team can help you extract the full potential of the cutting-edge technology.
Marketing Automation Roadmap
Marketing automation calls for new infrastructure, processes, skill sets, etc. To help you set off on the right foot, our team starts with requirement analysis, covering major pain points and improvement opportunities based on which we build the roadmap and timeline.
Solution Architecture Design
Building a technology stack based on your business type, requirements, etc. is the next step. We work closely with your marketing team to identify the data sources and automation journeys while designing the solution. Iterations are made to fit your requirements to the dot.
Implementing Marketing Automation Solution
We build the workflows for multichannel campaigns and all complex functionalities are coded in by our development team. Integration with existing enterprise systems such as CRM is also addressed at this stage. The solution is tested to ensure smooth functioning.
Campaign Management
We help you set up and run targeted campaigns across all lead-generating channels, be it LINE, WhatsApp, SMS, email, or push notifications. Based on campaign analysis, we modify the workflows and add the data sources and channels. Our support training services ensure that your marketing team is equipped with the necessary skills to run future campaigns.
Data Analysis and Visualization
A lot of metrics is generated from marketing initiatives but they are not naturally intuitive. We configure and customize dashboards to give you comprehensive and granular insights into campaign performance, conversion rates, revenue per channel and campaign, etc.
Our Engagement Model
Whether you are new to marketing automation or struggling to realize the promised value out of your marketing automation solution, our expert team can help you extract the full potential of the cutting-edge technology.
Marketing Automation Roadmap
Marketing automation calls for new infrastructure, processes, skill sets, etc. To help you set off on the right foot, our team starts with requirement analysis, covering major pain points and improvement opportunities based on which we build the roadmap and timeline.
Solution Architecture Design
Building a technology stack based on your business type, requirements, etc. is the next step. We work closely with your marketing team to identify the data sources and automation journeys while designing the solution. Iterations are made to fit your requirements to the dot.
Implementing Marketing Automation Solution
We build the workflows for multichannel campaigns and all complex functionalities are coded in by our development team. Integration with existing enterprise systems such as CRM is also addressed at this stage. The solution is tested to ensure smooth functioning.
Campaign Management
We help you set up and run targeted campaigns across all lead-generating channels, be it LINE, WhatsApp, SMS, email, or push notifications. Based on campaign analysis, we modify the workflows and add the data sources and channels. Our support training services ensure that your marketing team is equipped with the necessary skills to run future campaigns.
Data Analysis and Visualization
A lot of metrics is generated from marketing initiatives but they are not naturally intuitive. We configure and customize dashboards to give you comprehensive and granular insights into campaign performance, conversion rates, revenue per channel and campaign, etc.
Schedule a Consultation
Whether you are new to marketing automation software or wrestling with one, our specialists can help you extract more value from it and accelerate your automation journey.
