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A leading US-based digital marketing agency that offers performance and brand marketing, data intelligence, SEO, and web analytics services for businesses across the globe.
Professional Services
We developed a campaign optimization tool that leverages the power of Google Cloud Platform to deliver insights into costs, conversions, and keyword relevance. Microservices-based architecture enables the application to scale rapidly and integrate seamlessly with tools and resources on the cloud. The application saves thousands of dollars in marketing spend and helps in creating effective marketing campaigns for the end customers.
The client uses traditional data analysis methods to optimize marketing campaigns for their customers. The on-premises hardware and monolithic applications used for campaign optimization were incapable of scaling at a module level. The client wanted a cloud-based solution with scalable infrastructure to improve speed and enhance their potential for business growth.
We used Google App Engine (GAE) to design and deploy an application that utilizes resources from Google Cloud Platform and ensures scalability, reach, and personalization of marketing campaigns. The application integrates with Google Ads to aggregate search query stats and creates a database by querying large amounts of data.
The client uses traditional data analysis methods to optimize marketing campaigns for their customers. The on-premises hardware and monolithic applications used for campaign optimization were incapable of scaling at a module level. The client wanted a cloud-based solution with scalable infrastructure to improve speed and enhance their potential for business growth.
We used Google App Engine (GAE) to design and deploy an application that utilizes resources from Google Cloud Platform and ensures scalability, reach, and personalization of marketing campaigns. The application integrates with Google Ads to aggregate search query stats and creates a database by querying large amounts of data.