Business Requirement
A comprehensive digital marketing platform that could:
- Integrate with Salesforce Sales Cloud to facilitate data sharing
- Maintain existing contact information, preferences, and history from HubSpot
- Define and automate the customer journey
- Provide detailed reporting on campaign effectiveness
- Allow the creation and management of new marketing campaigns within Salesforce Marketing Cloud
QBurst Solution
We implemented Salesforce Marketing Cloud, ensuring a smooth transition from HubSpot. The migration process involved transfer of relevant assets, campaigns, data sets, and contacts from HubSpot to Marketing Cloud. The migration process allowed for a seamless transfer of information ensuring data integrity and business continuity.
Salesforce Marketing Cloud was customized to align with specific marketing processes. The configuration involved setting up user permissions, business units, data extensions, tracking, reporting, and email templates. The Sender Authentication Package (SAP), which is a necessary setup when configuring an instance, was also implemented to enhance email deliverability and domain authentication.
The integration of Salesforce Marketing Cloud with Salesforce Sales Cloud ensured real-time data synchronization and data consistency. We also developed templates and frameworks to capture the customer journey and introduced automation.
Comprehensive documentation, training, and detailed reporting were provided to equip the marketing team with the skills needed to manage and execute campaigns effectively.