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Enterprise Website Migration

Client

US-based leading real estate firm managing residential communities nationwide.

Problem Statement

The client’s legacy WordPress site hindered performance, scalability, and content reuse across platforms.

Quick Summary

  • Leveraging our custom Migration Accelerator Tool, we seamlessly executed a comprehensive rebuild and backend transition to Strapi, a headless CMS.
  • Rebuilt frontend with Next.js for speed, SEO, and scalability.
  • Enabled omnichannel content delivery via API-first architecture.
  • Achieved 60% faster load times and 70% reduction in manual migration effort.
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Challenges: Limitations of a Monolithic CMS

The client’s core challenge was overcoming the performance, scalability, and flexibility limitations of their monolithic architecture.

  • Slow Performance: Heavy WordPress theme and numerous plugins degraded UX and SEO.
  • Limited Scalability: Monolithic setup could not handle frontend/backend scaling independently.
  • Inflexible Architecture: Constraints inherent in the WordPress ecosystem blocked omnichannel delivery.
  • Manual Migration Risk: Thousands of assets posed a high risk for data loss and SEO impact.

QBurst Solution: Decoupled Architecture with Strapi and Next.js

We adopted a headless architecture, decoupling content management from presentation, powered by our proprietary Migration Accelerator. This fundamental shift resolved several limitations and enabled true omnichannel delivery.

The Backend Powerhouse: Strapi provided a robust, developer-friendly CMS

  • API-First: Automatically generated REST and GraphQL APIs made content instantly accessible to any frontend or third-party service.
  • Custom Content Modeling: Bespoke structures for properties, floor plans, and amenities enabled a streamlined, business-specific editing experience.
  • Role-Based Access Control (RBAC): Granular permissions ensured secure, role-specific access for marketing teams, property managers, and editors.
  • Open-Source & Self-Hosted: Full control over data and infrastructure met the company’s enterprise security requirements.

The Frontend Engine: Leveraging Next.js for Peak Performance

  • Hybrid Rendering (SSG & ISG): Static Site Generation for stable pages and Incremental Static Regeneration for dynamic listings ensured speed and freshness without server-side overhead.
  • Performance Optimization: Code splitting, route pre-fetching, and image optimization improved load times and Core Web Vitals.
  • Developer Experience: A modern, component-based workflow accelerated development and simplified maintenance.

The Bridge: Our Custom Migration Accelerator

This custom tool was the critical link that automated the complex migration from WordPress to Strapi, ensuring speed, accuracy, and minimal risk.

  • Schema Detection: Automatically identified WordPress content types and fields.
  • Smart Mapping: Aligned legacy content with Strapi models.
  • Media & Metadata Handling: Preserved SEO-critical data and relationships.
  • Scalability & Custom Workflows: Adaptable to any instance size, with extensible logic for specific needs.

Benefits Realized

  • 60% Faster Load Times: Improved Lighthouse score from 65 to 95+.
  • 70% Less Manual Effort: Automated migration saved thousands of hours.
  • Improved SEO: Better rankings via faster pages and preserved metadata.
  • Faster Development Cycles: Decoupled teams can now deploy backend/frontend independently.
  • Omnichannel Ready: Strapi APIs can now power mobile apps and digital kiosks.

Challenges: Limitations of a Monolithic CMS

The client’s core challenge was overcoming the performance, scalability, and flexibility limitations of their monolithic architecture.

  • Slow Performance: Heavy WordPress theme and numerous plugins degraded UX and SEO.
  • Limited Scalability: Monolithic setup could not handle frontend/backend scaling independently.
  • Inflexible Architecture: Constraints inherent in the WordPress ecosystem blocked omnichannel delivery.
  • Manual Migration Risk: Thousands of assets posed a high risk for data loss and SEO impact.

QBurst Solution: Decoupled Architecture with Strapi and Next.js

We adopted a headless architecture, decoupling content management from presentation, powered by our proprietary Migration Accelerator. This fundamental shift resolved several limitations and enabled true omnichannel delivery.

The Backend Powerhouse: Strapi provided a robust, developer-friendly CMS

  • API-First: Automatically generated REST and GraphQL APIs made content instantly accessible to any frontend or third-party service.
  • Custom Content Modeling: Bespoke structures for properties, floor plans, and amenities enabled a streamlined, business-specific editing experience.
  • Role-Based Access Control (RBAC): Granular permissions ensured secure, role-specific access for marketing teams, property managers, and editors.
  • Open-Source & Self-Hosted: Full control over data and infrastructure met the company’s enterprise security requirements.

The Frontend Engine: Leveraging Next.js for Peak Performance

  • Hybrid Rendering (SSG & ISG): Static Site Generation for stable pages and Incremental Static Regeneration for dynamic listings ensured speed and freshness without server-side overhead.
  • Performance Optimization: Code splitting, route pre-fetching, and image optimization improved load times and Core Web Vitals.
  • Developer Experience: A modern, component-based workflow accelerated development and simplified maintenance.

The Bridge: Our Custom Migration Accelerator

This custom tool was the critical link that automated the complex migration from WordPress to Strapi, ensuring speed, accuracy, and minimal risk.

  • Schema Detection: Automatically identified WordPress content types and fields.
  • Smart Mapping: Aligned legacy content with Strapi models.
  • Media & Metadata Handling: Preserved SEO-critical data and relationships.
  • Scalability & Custom Workflows: Adaptable to any instance size, with extensible logic for specific needs.

Benefits Realized

  • 60% Faster Load Times: Improved Lighthouse score from 65 to 95+.
  • 70% Less Manual Effort: Automated migration saved thousands of hours.
  • Improved SEO: Better rankings via faster pages and preserved metadata.
  • Faster Development Cycles: Decoupled teams can now deploy backend/frontend independently.
  • Omnichannel Ready: Strapi APIs can now power mobile apps and digital kiosks.
Enterprise Website Migration

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