Responsibilities

• Lead AI-first search strategies across SEO, AEO, GEO, and conversational search
• Conduct technical SEO audits and drive optimization initiatives
• Improve AI search visibility, brand mentions, and share of voice across AI platforms
• Manage and optimize paid marketing campaigns across Google Ads and paid social platforms
• Oversee organic and paid social media initiatives to strengthen brand presence
• Lead keyword research, competitor analysis, and performance monitoring
• Drive corporate marketing initiatives including brand visibility and demand generation
• Develop automated workflows to improve marketing efficiency and reporting
• Collaborate with cross-functional teams to align marketing efforts with business goals
• Track, analyze, and present performance insights across digital channels

Requirements

• 10–12 years of experience in digital marketing with expertise in SEO, AEO, GEO, Paid Marketing, and Corporate Marketing
• Strong understanding of AI-driven search platforms including Google AI Overviews, ChatGPT, and Perplexity
• Hands-on experience with Google Ads, GA4, GTM, Looker Studio, Search Console, and SEO tools
• Proven track record in improving organic growth, paid campaign performance, and lead quality
• Experience leveraging AI tools and automation for marketing optimization
• Strong analytical, communication, stakeholder management, and multitasking skills
• Experience in IT services or technology consulting industry is preferred