Adobe Campaign On-Premises Migration and Marketing Automation

Based in the United States, the client is a top-tier global financial services entity. They are recognized for their extensive coverage in property and casualty insurance, managing a massive international portfolio that requires high-frequency, data-driven marketing engagement.
 

The client’s reliance on an external service provider for database hosting created a bottleneck for their digital engagement strategy.

• Chronic Performance Issues: Nagging latency in the hosted environment frequently delayed the execution of time-sensitive marketing campaigns.
• Operational Outages: Constant disruptions from the third-party service provider led to inconsistent communication with prospects and customers.
• Rigid Infrastructure: The marketing team lacked the flexibility to customize complex workflows or web applications quickly within the outsourced setup.
• Data Visualization Gaps: Integrating Tableau for meaningful insights was difficult due to the limitations of the external hosting environment.
   

Our architects designed a phased migration strategy to move the marketing database into the client’s private IT infrastructure. We implemented a native Adobe Campaign on-premises solution tailored to handle high-concurrency workflows.

• Infrastructure Migration: Successfully transitioned all existing marketing data from the third-party provider to the new on-premises environment without data loss.
• Complex Workflow Development: Our business practitioners collaborated with the in-house team to build sophisticated business case workflows for automated lead nurturing.
• Advanced Tableau Integration: Integrated Tableau directly with the new internal database, creating customized dashboards for real-time tracking of daily marketing statistics.
• Self-Service Enablement: Developed and handed over customized workflow templates, empowering the client’s marketers to launch new campaigns and web apps autonomously.

The technical implementation focused on high-speed data handling and secure reporting:

• On-Premises Adobe Stack: Full deployment of Adobe Campaign within the insurer’s secure private cloud.
• Automated Data Processing: Optimized the system to process very large datasets rapidly, ensuring timely delivery of multi-channel communications.
• Customized Reporting: Built bespoke Tableau reports that validate campaign performance and provide granular views of prospect conversions.
• Workflow Templates: Created a library of reusable assets for the marketing team to ensure brand consistency across all digital touchpoints.
   

• Eliminated System Outages: The transition to a private infrastructure provided a reliable marketing system with zero reported outages post-implementation.
• High Conversion Rates: Timely communications facilitated by the high-speed system directly contributed to higher prospect conversion and increased revenue.
• Improved Data Agility: Large datasets that previously caused lags are now processed 50% faster, allowing for real-time adjustments to live campaigns.