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Tech-driven market trends and digitally savvy customers are driving the hospitality sector to adopt new technologies. Hoteliers are investing in tech-enabled solutions to deliver exceptional customer service. Not just that, technology is being used to simplify day-to-day operations as businesses try to distinguish themselves from the competition.
Technologies Driving Transformation in Hospitality
Enhancing the Guest Experience
From hotel reservations to post-stay engagements, guests expect personalized service at every stage. You can offer them memorable, immersive experiences harnessing technology.
Virtual Assistants
Advancements in natural language processing have led to highly intelligent conversational bots like ChatGPT. They can be trained to handle customer service, direct messaging, online chat support, and even social media interactions.
Robot Concierge
AI robots are becoming increasingly popular in front-facing customer service. They can interact with guests, check them in or out, and answer their questions. Continuous learning from such interactions improves the bots' responses.
Translation Devices
Language-translation devices go a long way toward personalizing the experience for international guests. Instant translation devices allow seamless interaction between hotel guests and staff, preventing miscommunication.
Booking Apps
In-house or third-party applications that facilitate frictionless booking will add to your competitive advantage. Integrating AI-based functionality into the booking process helps tailor the experience to guests' preferences.
Smart Rooms
Adopting Internet of Things (IoT) technology creates a different level of convenience and personalization. Smart hotel rooms can offer voice-controlled lighting, air conditioning, entertainment devices, and even room service ordering.
Self-Service Portals
Hotels can provide guests a contactless experience using automation technologies and mobility solutions. Mobile self-service portals empower guests and improve their satisfaction due to speed, efficiency, and convenience.
AR / VR
Virtual hotel tours allow potential guests to explore the place before booking. Augmented reality can be used to enhance the hotel environment. For instance, hotel maps can be augmented with additional information on nearby tourist attractions.
Virtual Assistants
Advancements in natural language processing have led to highly intelligent conversational bots like ChatGPT. They can be trained to handle customer service, direct messaging, online chat support, and even social media interactions.
Robot Concierge
AI robots are becoming increasingly popular in front-facing customer service. They can interact with guests, check them in or out, and answer their questions. Continuous learning from such interactions improves the bots' responses.
Translation Devices
Language-translation devices go a long way toward personalizing the experience for international guests. Instant translation devices allow seamless interaction between hotel guests and staff, preventing miscommunication.
Booking Apps
In-house or third-party applications that facilitate frictionless booking will add to your competitive advantage. Integrating AI-based functionality into the booking process helps tailor the experience to guests' preferences.
Smart Rooms
Adopting Internet of Things (IoT) technology creates a different level of convenience and personalization. Smart hotel rooms can offer voice-controlled lighting, air conditioning, entertainment devices, and even room service ordering.
Self-Service Portals
Hotels can provide guests a contactless experience using automation technologies and mobility solutions. Mobile self-service portals empower guests and improve their satisfaction due to speed, efficiency, and convenience.
AR / VR
Virtual hotel tours allow potential guests to explore the place before booking. Augmented reality can be used to enhance the hotel environment. For instance, hotel maps can be augmented with additional information on nearby tourist attractions.
Transforming Marketing and Operations
Modernizing marketing and operations is an important part of resilience-building in a competitive market. From strengthening the brand to improving operational efficiency and optimizing costs, technology can help you address a host of challenges.
Integrated
PMS
Integrating functions such as front-desk management, reservations, housekeeping, and maintenance into a centralized system improves efficiency. PMS can also provide valuable insights for making informed decisions.
Assessment
Platform & ATS
An online assessment platform integrated with an applicant tracking system can help simplify your hiring process enabling you to quickly identify the right talent and address employee shortage.
Distribution
Platform
You can efficiently manage distribution strategy and cost with the help of a hotel distribution platform. It will help avoid rate discrepancies and overbooking while increasing your online visibility.
Digital
Marketing
To find new customers and grow your business, you need a strong online presence. Our portfolio of digital marketing services, ranging from SEO to paid advertising, can help improve your brand’s visibility.
Call Accounting
System
A reliable and efficient call accounting system can help reduce your telecommunications costs while improving guest satisfaction. Invest in one that will benefit you and your customer.
Predictive
Analysis
Hotels can apply predictive analytics to identify patterns in data and form valuable insights. From fraud detection to demand forecasting and personalized marketing, this technology can be useful in a variety of contexts.
Integrated PMS
Integrating functions such as front-desk management, reservations, housekeeping, and maintenance into a centralized system improves efficiency. PMS can also provide valuable insights for making informed decisions.
Assessment Platform & ATS
An online assessment platform integrated with an applicant tracking system can help simplify your hiring process enabling you to quickly identify the right talent and address employee shortage.
Distribution Platform
You can efficiently manage distribution strategy and cost with the help of a hotel distribution platform. It will help avoid rate discrepancies and overbooking while increasing your online visibility.
Digital Marketing
To find new customers and grow your business, you need a strong online presence. Our portfolio of digital marketing services, ranging from SEO to paid advertising, can help improve your brand’s visibility.
Call Accounting System
A reliable and efficient call accounting system can help reduce your telecommunications costs while improving guest satisfaction. Invest in one that will benefit you and your customer.
Predictive Analysis
Hotels can apply predictive analytics to identify patterns in data and form valuable insights. From fraud detection to demand forecasting and personalized marketing, this technology can be useful in a variety of contexts.
TalQ
A cloud-based call accounting system.
TalQ is a cloud platform that allows hotels to view and manage call services across all properties. Specifically designed for the hospitality industry with a voicemail function, Talq can help you in three main areas.
- Automate and manage communications with guests
- Bill hotel guests accurately for their personal calls
- Track internal extension usage and evaluate service quality