Transforming massive social media datasets into actionable market intelligence through real-time geospatial mapping and advanced sentiment visualization.
A US-based strategic consultancy specializing in digital engagement and international security.
The client’s legacy system struggled with slow query speeds and lacked the scalability to process and visualize ever-growing social media datasets.
QBurst engineered a high-speed, scalable big data platform that enables real-time analysis and visualization of social media trends. By migrating to a search-driven architecture and implementing advanced JavaScript visualization libraries, we provided the client with the ability to forecast market trends with unprecedented speed and accuracy.
The client is a premier digital strategy and international security firm. They provide strategic consultation to global organizations, utilizing a vast network of researchers to analyze social media data and develop holistic digital engagement programs.
Before the modernization, the client’s ability to generate timely reports was hampered by the sheer volume of incoming social data.
We delivered a custom solution designed for agility and speed, utilizing Elasticsearch as the core engine for superior text indexing and retrieval. We selected Sencha Ext JS as the primary framework to ensure a rich, responsive user interface capable of handling complex data interactions.
The project utilized a Human-Centered Design approach to ensure that the complex analytical tools remained intuitive for researchers. By leveraging the Sencha Ext JS library, we ensured the application was easily extensible and compatible across all modern browsers.
Client Profile
Challenge
QBurst Solution
Implementation
Key Features
Impact
