Driving customer retention for a major US retail network through an integrated Braze and Pimcore ecosystem featuring hyper-personalized digital offers and real-time rewards.
One of the largest retail store networks in the United States with over 400 locations.
The client needed to move beyond traditional point-based systems to a hyper-personalized, gamified loyalty model that incentivizes meaningful customer actions across 1.5 million users.
QBurst engineered an integrated mobile loyalty solution that unifies the Braze engagement platform with a Pimcore data backbone. The solution transforms raw POS transaction data into real-time personalized coupon feeds, sweepstakes, and triggered rewards. By embedding the Braze SDK within native iOS and Android apps, the platform delivers a seamless omnichannel experience—from mobile browsing to in-store barcode redemption—resulting in significantly higher repeat purchases and customer spend.
A retail giant in the United States, the client manages a sprawling network of over 400 stores. With a massive customer base exceeding 1.5 million, they are a key player in the competitive US retail landscape, focusing on high-volume consumer goods and localized shopping experiences.
The client faced the challenge of standing out in a saturated market where standard loyalty programs often fail to drive long-term retention.
We designed an integration architecture that positions Braze as the engine for campaign execution and Pimcore as the central data hub for customer insights.
The platform focuses on creating a frictionless and rewarding user journey:
Our team collaborated with the client's product teams to align the Customer Data Platform (CDP) with mobile frontends. By focusing on a "Real-Time Decisioning" model, we ensured that every digital offer is relevant to the customer's current context, whether they are at home or standing in a store aisle.
Client Profile
Challenges
QBurst Solution
Technical Highlights
Implementation Approach
Impact
