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The client is a global manufacturer of sports equipment, apparel, and accessories. With a legacy of innovation spanning several decades, they have established themselves as pioneers in the field and continue to lead with cutting-edge products.
Sports
Our offering to the client was a robust analytics solution for their web and mobile (iOS and Android) apps. We utilized Google Analytics for Firebase to track app performance and user behavior in real-time, feeding data to a Google Analytics 4 account. To effectively visualize and understand the data, we set up Google Data Studio dashboards. The users dashboard offered valuable insights into crucial user metrics and the video dashboard enabled the client to monitor performance of the training videos on the app. The client was able to make informed decisions based on the data and insights, leading to enhanced app performance and improved user experience.
Google Analytics for Firebase was used to set up analytics for the web and mobile (iOS and Android) apps, in order to fulfill the client's requirements. The data collected through Google Analytics for Firebase was fed to the connected Google Analytics 4 account.
To provide detailed insights into video usage and performance, we integrated the video player with playback event tracking. In addition, standard video parameters such as video title, duration, category, and coach (author) were also tracked, providing a complete picture of video performance and user behavior.
Usage of the training robot is tracked when a user adds details about the robot to the app. The custom dimension that was implemented provided valuable insights into the usage of robots and enabled the client to understand the preferences of users better.
In addition to subscription tracking, pre-subscription actions such as checkout and click-to-subscribe are also tracked to gain a comprehensive view of the conversion funnel.
Reporting is done using Google Data Studio with Google Analytics 4 data as the data source. The reports are enhanced by adding date and data controls, which facilitates filtering and deeper analysis of data.
Annotations are added for key metrics such as video views, video watch time, and completed lessons so that they can be easily interpreted. In addition to custom dimensions and metrics passed from GA4, we also added calculated fields to compute values such as video duration and average watch percentage.
Google Analytics for Firebase was used to set up analytics for the web and mobile (iOS and Android) apps, in order to fulfill the client's requirements. The data collected through Google Analytics for Firebase was fed to the connected Google Analytics 4 account.
To provide detailed insights into video usage and performance, we integrated the video player with playback event tracking. In addition, standard video parameters such as video title, duration, category, and coach (author) were also tracked, providing a complete picture of video performance and user behavior.
Usage of the training robot is tracked when a user adds details about the robot to the app. The custom dimension that was implemented provided valuable insights into the usage of robots and enabled the client to understand the preferences of users better.
In addition to subscription tracking, pre-subscription actions such as checkout and click-to-subscribe are also tracked to gain a comprehensive view of the conversion funnel.
Reporting is done using Google Data Studio with Google Analytics 4 data as the data source. The reports are enhanced by adding date and data controls, which facilitates filtering and deeper analysis of data.
Annotations are added for key metrics such as video views, video watch time, and completed lessons so that they can be easily interpreted. In addition to custom dimensions and metrics passed from GA4, we also added calculated fields to compute values such as video duration and average watch percentage.