QBurst Solution
Our Salesforce architects analyzed the company's marketing requirements and existing strategies to create a plan for implementing a robust marketing automation system.
Our development team utilized Salesforce Marketing Cloud's email studio and web studio modules to create email templates and web pages. The HTML-based email templates were designed with reusability in mind, allowing the client's team to save time and effort by using them for upcoming campaigns.
We utilized the journey builder module to create customized user journeys based on individual interests and preferences. By automating these journeys, the client was able to deliver targeted messages to the appropriate users at the right time.
We configured the tables/databases in Salesforce Marketing Cloud to track contacts who viewed, clicked, and filled out web forms. This enabled the client to monitor campaign and message performance, and leverage this data for retargeting and campaign analysis. As a result, retargeting of existing contacts was improved, leading to increased product sales.
Our team also assisted the client in converting contacts to qualified leads and integrating them into the Salesforce Sales Cloud platform. We closely monitored message quality, journey performance, and database performance during the implementation and post-implementation phases, ensuring that the client derived the maximum benefit from their marketing automation system.