Delivering a high-performance, integrated digital ecosystem to enhance patient engagement, streamline appointment booking, and drive online eyewear sales.
A premier UK-based optician chain known for delivering personalized eye care through GOC-registered optometrists and state-of-the-art diagnostic technologies.
The client required a flexible, secure, and user-friendly CMS to replace their legacy system, which lacked the agility to manage a growing network of branches and a diverse product inventory.
We implemented Umbraco, an open-source CMS, to provide the client with full control over site content and branch-specific promotions.
This UK-based optical retail leader combines medical expertise with a high-end retail experience. With specialized staff and a portfolio featuring the world’s leading manufacturers of designer frames, the client emphasizes personalized service across its multiple physical branches and digital storefront.
The client’s previous digital infrastructure created bottlenecks in both marketing and operations:
We redesigned the digital experience from the ground up, utilizing a collaborative approach involving an SEO marketing agency and a UI design firm. Umbraco was selected as the core CMS for its flexibility and lack of licensing fees.
The solution architecture bridges the gap between patient care and retail:
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Client Profile
Challenges
QBurst Solution
Key Features
Impact
