Logo & Wordmark
Industries
Solutions
Services
Innovation & Insights
Company
Industries
Solutions
Services
Innovation & Insights
Company

Recognized for Growth. Trusted for Impact.

Tell us what you need help with.

Deloitte Technology Fast 50 India, Winner 2024

Deloitte Fast 50 India, Winner 2024

peak_matrix

Major Contender, QE Specialist Services

IDC-Logo-BeaconBlue 1

Market Glance: Loyalty in Retail, 2Q26, DEOT 4Q25

HFS Logo

Horizon 1 Disruptor, Data Modernization & AI Services, 2026


Logo & Wordmark
ISO
QBurst on LinkedIn
QBurst on YouTube
QBurst on X
QBurst on Facebook
QBurst on Instagram
IndustriesRetailRealtyHigh-TechHealthcareManufacturing
SolutionsDigital ExperienceIntelligent EnterpriseProduct EngineeringManaged AgentsModernization
ServicesExperience DesignDigital EngineeringDigital PlatformsData Engineering & AnalyticsApplied AICloudQuality EngineeringGlobal Capability CentersDigital Marketing
Innovation & InsightsBlogCase StudiesWhitepapersBrochures
CompanyLeadershipClientsPartnersCorporate ResponsibilityNews & MediaCareersOur LocationsGrowth Referral
  • Industries
  • Solutions
  • Services
  • Innovation & Insights
  • Company

© QBurst 2026. All Rights Reserved.

Privacy Policy

Cookies & Management

Certifications

  1. Innovation & Insights
  2. Resources
  3. Case Studies

Unifying Search Performance and Analytics Across 50+ Property Websites

A centralized Search Visibility Intelligence Framework that unified SEO, AI Search (AEO/GEO), Local Search, and website analytics across 50+ property websites into a single reporting ecosystem for a major real estate firm.

Client

A US-based global real estate leader with an expanding portfolio of premium commercial properties.

Problem Statement

As the client's portfolio expanded beyond 50 property websites, search performance data became fragmented across multiple platforms, forcing marketing teams to spend excessive time on manual reporting rather than campaign optimization and leaving leadership without a single source of truth.

Industry

Realty

Solution

Digital Experience

Modernization

unifying-search-performance-and-analytics-across-50-property-websites
Download PDF

Quick Summary

QBurst created a unified reporting ecosystem consolidating marketing and search data from six independent platforms driving measurable impact:

  • 50+ Property websites unified into a search intelligence framework
  • 53% of website traffic from organic search driving qualified visibility and demand
  • 70% Less manual reporting, freeing time for optimization

 

Client Profile

A major enterprise in the US real estate industry, the client manages an extensive portfolio consisting of over 50 individual property websites and digital assets across diverse regional markets.

Challenges: Operational Friction Points

  • Data Dispersal Across Silos: Performance data was distributed across six independent platforms including Google Analytics 4, Google Search Console, Bing Webmaster Tools, Semrush, Conductor, and Chatmeter.
  • Lack of Centralized Truth: Leadership lacked a single source of truth for portfolio-wide organic search performance, hindering cross-property comparison.
  • High Operational Effort: Marketing teams burned excessive hours manually compiling data and preparing reports instead of executing optimization strategies.
  • Delayed Performance Visibility: Declining search visibility and performance drops were identified late, delaying critical corrective actions.

Poor data quality costs organizations an average of $12.9 million annually.

Gartner

Analysts spend up to 80% of their time preparing and cleaning data—leaving less time for deriving insights.

Alteryx

QBurst Solution: Search Visibility Intelligence Framework

We designed and deployed a comprehensive Search Visibility Intelligence Framework that replaced manual consolidation with an automated, centralized reporting ecosystem.

  • Silo Elimination & Platform Integration: Consolidated data pipelines from six independent search and analytics platforms into a single repository.
  • Standardized KPI Framework: Defined consistent key metrics covering organic SEO, AI Search (AEO/GEO), Local Search, and user engagement across every property asset.
  • Automated Data Processing: Automated ingestion and recurring reporting workflows, removing repetitive manual consolidation effort.
  • Executive Dashboards: Created intuitive portfolio-level dashboards providing enterprise visibility into high-level performance trends and market-by-market comparisons.

Diagram.png

Key Technical Capabilities

  • Cross-channel data normalization
  • Portfolio benchmarking engine
  • Data quality validation
  • Hierarchical performance drilldowns
  • Scalable analytics architecture
  • Automated insight generation

Impact: Operational Efficiency and Proactive Governance

The implementation enabled the client to shift from reactive manual reporting to proactive performance management.
 

Business KPIImpact
Reporting EffortReduced by 70%, freeing teams from manual reporting
Organic Traffic20–40% YoY growth, accelerating organic acquisition
Bounce Rate15–25% reduction, improving user engagement
Keyword Rankings30–50% more keywords in Top 10, expanding search visibility
Technical Issue Resolution2–3x faster identification, enabling quicker corrective action
AI Search Monitoring100% visibility across tracked properties, enabling proactive AEO/GEO optimization
Search Visibility20–35% increase, strengthening organic presence

Client Profile

Challenges

QBurst Solution

Key Technical Capabilities

Impact