Web Analytics Implementation

• Implement robust event tracking through Google Tag Manager and Google Analytics to monitor key user actions.
• Design and execute a strategy for tracking video views, including metrics such as watch time and completion rates.
• Develop custom reporting dashboards in Google Analytics for real-time insights to visualize critical user interactions and website performance.
• Provide comprehensive documentation of the Google Analytics and Google Tag Manager setup, including configurations and event tracking implementation.
• Create Looker Studio reports to provide monthly insights into key performance metrics from GA4.

We conducted a detailed website audit to identify key user actions on the site that need to be tracked, such as button clicks, form submissions, and YouTube video interactions. We also audited GA4 and GTM to ensure accurate data collection and streamlined tag management.

Based on the audit findings, the GA4 configuration and GTM event setup were corrected, enabling clearer insights into user behavior and alignment with client’s business objectives. DataLayer code was added for specific events, and custom dimensions and metrics were implemented based on requirements.

To gain deeper insights into video usage and performance, we integrated playback event tracking into the video player. We also tracked key video parameters, such as percentage viewed, current time, and video URL, ensuring a comprehensive understanding of both video performance and user behavior.

For events not tracked by default, we set up custom dimensions, metrics, and events in GA4. This setup enabled monitoring of YouTube videos, multiple forms, blog interactions, and button clicks, providing a more comprehensive view of user engagement and behavior.

We also developed Looker Studio reports that integrate data from GA4 to meet the client's requirement for monthly insights into key performance metrics. These reports highlighted essential metrics such as user engagement, conversion rates, and traffic sources in a visually engaging and easily interpretable format.

Comprehensive documentation of the GA4 event tracking setup, along with GTM tags and triggers, ensures that all stakeholders can easily understand and utilize the analytics platform to make data-driven decisions.

• Google Analytics was configured on the corporate website but was not tracking key events such as form submissions, button clicks, YouTube video views, and video drop-off points.
• The client was unable to gather actionable insights from Google Analytics in order to improve campaign effectiveness and user engagement.
• Generating meaningful reports in GA4 was more complex than in previous versions and required analytics expertise.

• The user dashboard provides an in-depth overview of user behavior and traffic acquisition. Additionally, the dashboard tracks key events such as multiple form submissions, interactions with social media share buttons, and other button clicks.
• The video dashboard provides valuable insights into the performance of YouTube videos on the website. The dashboard also offers a detailed breakdown of individual videos, highlighting key metrics such as watch time, views, and duration.

Accurate tracking of multiple events using GA4 and GTM provided the client with detailed insights, enhanced user journey analysis, precise reporting and attribution, improved ROI measurement, and enhanced user experience.

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio