Lead Analyst, Digital Marketing - Google Analytics
India - Bangalore
6 - 9 yrs
Locations
India - Bangalore
Responsibilities
- Responsible for requirement analysis, consultation, analytics implementation (web and mobile), reporting, and optimization
- Collaborate with cross-functional teams to ensure analytics implementation and reporting aligns with business objectives
- Define Key Performance Indicators (KPIs) to track progress toward those objectives
- Develop analytics dashboards by merging data from different sources
- Monitor and analyze performance metrics to identify trends and insights, and provide recommendations to enhance business performance
- Ensure high-quality delivery within agreed-upon timelines
- Implement and evaluate A/B tests for Conversion Rate Optimization
- Evaluate new requirements and provide accurate estimates
Requirements
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