Redesigning A Global Development Portal for Clarity

International intergovernmental organization that operates in over 150 countries, working in areas such as poverty, governance, and environment, with a strong focus on gender equality and women's empowerment.

User research and platform analytics revealed significant usability barriers across key stakeholder workflows:

• Fragmented Data Storytelling: Budget allocations, operational activities, and real-world results were isolated on separate pages, forcing users to manually piece together impact stories.
• Tedious Multi-Step Navigation: Reaching specific country program pages required long navigation paths and multiple steps, causing first-time visitors to struggle with where to begin.
• High Friction in Comparative Analysis: Donors, researchers, and policymakers faced complex, time-consuming steps when trying to compare program data across regions.

We executed an insight-driven redesign process to make the portal faster, simpler, and more intuitive for diverse global user groups.

• User Journey Remapping: Mapped high-priority tasks—from locating project-level details to cross-country program comparisons—eliminating unnecessary navigation detours.
• Contextual Data Mapping: Paired financial metrics directly with qualitative content blocks and visual comparative charts to give numbers immediate meaning.
• Natural Language AI Integration: Deployed an intelligent search interface on the homepage to answer direct user questions without menu navigation.
• Modular Design System: Built consistent layout templates and reusable components to simplify administrative publishing and long-term platform maintenance.

The redesigned platform introduces three major UX transformations:

• Two-Step Country Discovery Journey: Replaced multi-step navigation with a direct two-step flow (e.g., searching "Kenya Climate Initiatives" leads directly to a consolidated view of budget, activities, and impact).
• Unified Single-Screen Results Page: Displays key financial numbers, contextual descriptions, and outcome metrics side-by-side to eliminate scrolling and context switching.
• Homepage AI Search Bar: Allows donors and policymakers to ask plain-language questions (e.g., "Which donors are funding climate change initiatives in Kenya?") for immediate, accurate results.

The redesign transformed user engagement, content management, and data clarity across the portal.

• 3x Higher First-Try Search Accuracy: Homepage AI search made users 3x more likely to find precise information on their initial query.
• 70% Reduction in Context-Switching: Placing numbers and results side-by-side drastically reduced page hopping.
• 56% Faster Country Program Discovery: Streamlined user journeys cut search time by 56% and required 60% fewer clicks.
• 60% Faster Budget-to-Result Mapping: Decreased the time required to link financial inputs to development outcomes by over 60%.
• 40% Faster Content Publishing: Reusable modular design components accelerated administrative updates while ensuring visual consistency.