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Redefining Digital Experience in Real Estate

A PropTech-enabled, mobile-first platform that streamlined workflows and enabled centralized data governance, significantly reducing overhead and time-to-market for property listings.

Client

Experience-driven real estate leader in the U.S. with integrated lifecycle services.

Problem Statement

Property listings lacked discoverability and mobile responsiveness; siloed systems increased operational complexity and slowed updates.

Industry

Realty

Real Estate

Solution

Digital Experience

Modernization

WordPress Integration.jpg
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Quick Summary

  • A scalable PropTech platform integrated with a custom-built data management system and seamless third-party APIs.
  • The solution delivered 60% reduction in manual listing efforts, with improved discoverability and higher-quality lead generation.

Experience-driven Real Estate Leader

A leading, experience‑centric real estate company in the United States, known for developing thoughtfully designed communities that elevate resident experience. The company delivers end-to-end value across the real estate lifecycle through integrated capabilities in development, property management, and homebuilding.

Challenges: Disconnected, Weak Mobile

  • Limited property discoverability made it difficult for users to easily find listings that matched their preferences.
  • Lack of mobile optimization reduced engagement and conversions on smartphones and tablets.
  • Disconnected systems between the website and backend tools created inefficiencies in property data management.

Delivering a High-performance Realty Platform

We delivered a high-performance, WordPress-based real estate platform that seamlessly integrates with a custom back-end property data management solution. The responsive solution featured an intuitive, mobile-friendly design that highlighted the client’s property listings seamlessly across devices, while on-page SEO enhanced search visibility. The platform integrates multiple APIs to enhance user experience and property discoverability:

  • Google Maps APIs to retrieve data on nearby facilities such as hospitals, airports, colleges, and transit options for each property
  • Algolia API to store data in a third-party database and increase search speed
  • Reputation API to access reviews of each property
  • Greenhouse and Cornerstone APIs to retrieve job opportunities
  • Walk Score API to identify the Walk Score locations of each property
  • Geolocation API to fetch nearby properties and neighborhoods based on user location

Bespoke Application for Data Management

  • A custom-built application, developed with PHP and Python, processes XML feeds and distributes listings to vendors via SFTP.
  • Admins can schedule feeds, track delivery in real time, and trigger automated email notifications for new listings.
  • Integrations with platforms such as RentCafe, PropertyLink, Entrata, On-Site.com, and Google Price Extension provides a centralized hub for real-time property data distribution.

Impact

  • 60% reduction in manual effort via real-time listing aggregation
  • 35% increase in organic traffic and qualified leads through SEO and marketing
  • Optimized conversions through Hyly and HubSpot integration, driving faster follow-ups
  • Advanced search filters improved property matching and customer satisfaction
  • Mobile-first design enhanced credibility and positioned the client as a tech-forward real estate leader

Experience-driven Real Estate Leader

Challenges

QBurst Solution

Bespoke Application for Data Management

Impact