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US-based company that operates in the personal care, healthcare, and consumer products industries. Their products are designed to meet the everyday needs of people in various settings, such as home, work, and travel.
E-Commerce
The client recognized the potential benefits of marketing automation in enhancing communication and engagement with their customers, and sought to establish a system that would facilitate this. Our team helped them set up and utilize Salesforce Marketing Cloud to deliver automated and personalized messages to their customers. By segmenting their customer list based on interests and preferences, we were able to ensure that messages were delivered more effectively. The content builder and email studio features of Salesforce Marketing Cloud were used to create the emails, while journeys and automation studio features were used to send them out. Consequently, the client improved customer engagement and increased conversion rates.
Our Salesforce architects analyzed the company's marketing requirements and existing strategies to create a plan for implementing a robust marketing automation system.
Our development team utilized Salesforce Marketing Cloud's email studio and web studio modules to create email templates and web pages. The HTML-based email templates were designed with reusability in mind, allowing the client's team to save time and effort by using them for upcoming campaigns.
We utilized the journey builder module to create customized user journeys based on individual interests and preferences. By automating these journeys, the client was able to deliver targeted messages to the appropriate users at the right time.
We configured the tables/databases in Salesforce Marketing Cloud to track contacts who viewed, clicked, and filled out web forms. This enabled the client to monitor campaign and message performance, and leverage this data for retargeting and campaign analysis. As a result, retargeting of existing contacts was improved, leading to increased product sales.
Our team also assisted the client in converting contacts to qualified leads and integrating them into the Salesforce Sales Cloud platform. We closely monitored message quality, journey performance, and database performance during the implementation and post-implementation phases, ensuring that the client derived the maximum benefit from their marketing automation system.
Our Salesforce architects analyzed the company's marketing requirements and existing strategies to create a plan for implementing a robust marketing automation system.
Our development team utilized Salesforce Marketing Cloud's email studio and web studio modules to create email templates and web pages. The HTML-based email templates were designed with reusability in mind, allowing the client's team to save time and effort by using them for upcoming campaigns.
We utilized the journey builder module to create customized user journeys based on individual interests and preferences. By automating these journeys, the client was able to deliver targeted messages to the appropriate users at the right time.
We configured the tables/databases in Salesforce Marketing Cloud to track contacts who viewed, clicked, and filled out web forms. This enabled the client to monitor campaign and message performance, and leverage this data for retargeting and campaign analysis. As a result, retargeting of existing contacts was improved, leading to increased product sales.
Our team also assisted the client in converting contacts to qualified leads and integrating them into the Salesforce Sales Cloud platform. We closely monitored message quality, journey performance, and database performance during the implementation and post-implementation phases, ensuring that the client derived the maximum benefit from their marketing automation system.