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Digital Insurance Transformation and Automated Underwriting Platform

Revitalizing the insurance lifecycle with a microservices-based portal that automates underwriting decisions and enables seamless customer self-service.

Client

A US-based insurance subsidiary of a global financial services leader specializing in life insurance and investment management.

Problem Statement

Manual call-based interviews taking over an hour and a lack of instant approval mechanisms caused significant delays in policy issuance.

Industry

Insurance

Solution

Digital Experience

Modernization

Product Engineering

digital-insurance-platform
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Quick Summary

QBurst developed a full-service digital insurance ecosystem comprising self-service portals, an automated workbench, and a robust underwriting rule engine. The solution replaced tedious manual interviews and physical document submissions with a streamlined online journey supported by digital signatures and real-time third-party data verification.

  • Automated Decisioning: Implemented a rule engine that provides instant "approve/decline" decisions, eliminating the need for mandatory lab tests during the pandemic.
  • Stakeholder Synchronization: Unified applicants, agents, and case managers through dedicated portals, reducing cycle times and manual follow-ups.

Client Profile

Based in the United States, the client is the insurance arm of a world-leading financial services company. They offer a diverse portfolio, including investment management, pensions risk management, corporate pensions, and life insurance, serving a vast customer base that demands high-speed digital interaction.

Challenges: Fragmented Processes and High Operational Costs

The absence of a digital touchpoint forced the client to rely on resource-heavy manual processes that impacted both speed and accuracy.

  • Tedious Onboarding: Scheduling and conducting manual phone interviews took over an hour per applicant, creating a major bottleneck.
  • Document Delays: The requirement for physical signatures and manual document submission significantly extended the policy issuance lifecycle.
  • Visibility Gaps: Underwriters and case managers lacked a centralized portal to track application status or maintain a history of customer correspondence.
  • Limited Decisioning: Without an automated engine, every application required a manual underwriter review, regardless of the applicant's risk profile.

QBurst Solution: Microservices-Driven Insurance Ecosystem

We engineered a multi-portal solution built on a Microservices architecture using .NET Core and Angular. The system is containerized via Docker and orchestrated using Azure Kubernetes Service (AKS) to ensure high availability and scalability.

  • Integrated Portals: Developed distinct hubs for stakeholders, including a Self-service Portal for applicants, a Workbench for underwriters, and a Tele-assist Portal for phone support.
  • Automated Underwriting Engine: Built a rule engine that validates decisions based on medical history and third-party data (MVR, pharmacy records, and claims history).
  • Workload Distribution Logic: Implemented an intelligent assignment system that pushes cases to managers based on task priority rather than manual selection.
  • Evidence Automation: Configured the system to automatically order additional evidence, such as physician reports, based on the rule engine’s real-time decisions.
  • Secure Document Handling: Integrated DocuSign for digital signatures and MinIO for high-performance object storage.

Key Features and Technical Highlights

The platform leverages a modern tech stack to handle complex data capture and consistency checks:

  • Instant Quote & Lead APIs: Public APIs for lead submission and real-time insurance quotes to drive new business.
  • Asynchronous Messaging: Utilized MassTransit and RabbitMQ for reliable communication between microservices.
  • Centralized Data Hub: Uses Redis Cache and SQL Server for quick access to customer data and high-speed transaction processing.
  • Interactive IVR: Supports tele-assist employees with integrated IVR systems for efficient call scheduling.
  • Manual Decision Override: The Workbench allows expert validators to manually override engine decisions when complex impairments are detected.

Impact

Six months post-launch, the platform has fundamentally shifted the client's competitive position by digitizing the entire value chain.

  • Operational Efficiency: Automation of the approval process led to a 35% increase in overall efficiency, significantly reducing the workload on phone support staff.
  • Customer Satisfaction: The shift to a self-service model and instant decisioning has improved the user experience and increased form submission accuracy.
  • Pandemic Resilience: By eliminating mandatory lab tests via the rule engine, the client maintained high successful applicant rates when physical labs were closed.
  • High Transaction Volume: The system successfully manages over 3,000 premium payment transactions every day, proving its robustness and scalability.

Client Profile

Challenges

QBurst Solution

Key Features and Technical Highlights

Impact