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The soul of an application lies in the experience it gives the user, visually and functionally.
Anticipating needs and presenting users with more than what was perceived as necessary can produce amazing experiences. A human-centered approach goes a long way in creating such user experiences. It gives scope for more sensitivity, innovation, and effective problem-solving.
To align our practice with these principles, we follow a three-phased approach to UX designing - Discover, Design, and Deliver.
We study the lifestyle, demographics, behavior patterns, and preferences of users to help us to think from their perspective. The discovery process involves identifying various user groups, preparing questionnaires or surveys, creating personas, and performing task analysis.
First impressions never get second chances. During the design phase, we convert the learning from user research to visually appealing designs. Based on a detailed storyboard, our UX engineers, designers, and content strategists collaborate to create wireframes, navigation design, and finally a prototype.
The final phase that breathes life into a feasible design. In this phase, the prototype goes through a design review, usability analysis, and heuristic evaluation. The testing and review feedback are incorporated to clear glitches. The aim is to produce a product that performs as desired and satisfies users.