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Marketing Automation Consultant for Enterprises

Keeping tabs on hundreds of customers and running scores of campaigns every day is by no means easy. Yet industry giants pull off this feat with seeming ease. How do they succeed where others struggle? The answer is marketing automation or, more specifically, Adobe Campaign.

When your revenue is closely tied to the hundreds or thousands of leads you generate and nurture on a daily basis, you cannot afford to flub your message, medium or time of delivery. The blurring of lines between online and offline has further raised the bar for marketing. Delivering great experiences in this age of omnichannel is much more efficient with Adobe Campaign.

With Adobe Campaign, you can harmonize experiences from the customers’ first touchpoint to the last. From creating campaigns of all types and sizes, customizing them for diverse channels and devices, and seamlessly tracking, analyzing, and tweaking them on a single platform, Adobe Campaign affords a breadth of capabilities that go into the making of successful automated marketing campaigns.

Adobe Campaign Capabilities

Design and execute campaigns Orchestrate cross-channel campaigns Manage marketing resources
Manage offers Publish on social media Send transactional messages
Automate processes Create web pages and forms Create online polls
Manage email content Coordinate campaigns Manage customer response
Analyze data Customize reports Integrate with external solutions
Design and execute campaigns Manage offers Automate processes Manage email content Analyze data Orchestrate cross-channel campaigns Publish on social media Create web pages and forms Coordinate campaigns Customize reports Manage marketing resources Send transactional messages Create online polls Manage customer response Integrate with external solutions

QBurst—A Globally Trusted Marketing Automation Company

When businesses switch to marketing automation without prior experience or proper consultation, they find themselves saddled with a product that is more a problem than a solution.

Adobe Campaign is a powerhouse of a solution, but it is not exactly “plug and play.” While it doesn’t take much to get it up and running, for it to truly become a part of a winning marketing strategy, it demands serious groundwork, a rigorous analysis of your unique needs, and architecting a solution that aligns with those business needs.

Both business imperatives, as well as the technical nitty-gritty, have to be addressed to unlock the full potential of Adobe Campaign. It takes a team of visionary architects, veteran developers, and smart business practitioners to make this happen. This is where QBurst with its wide knowledge of marketing automation and in-depth expertise in Adobe Campaign fits right in.

Our Engagement Model: Consult, Code, Execute

Our engagement with clients spans three equally important phases: Consult, Code, Execute. You could either be totally new to automation or preparing to upgrade from a simpler automation software, but the process followed is the same.

01 consult consult

02 code code

03 execute execute

consult

Consult

This is the discovery phase of our engagement. We elicit your needs and envision a high-level architecture of the solution.

Requirement Analysis

We start off with a systematic analysis of your requirements, problems, and opportunities for improvement. What challenges can automation resolve? What new challenges could it present? What specific features are called for? What level of integration would be required? These questions help to shape the scope of your project.

Readiness Assessment

We factor in your transformation readiness with respect to three key factors—people, technology infrastructure, and business processes. Do you have the necessary buy-in? What skill sets are available? What would be the cost of change? What support do you require? These are some of the questions that figure in our assessment.

Project Roadmap

How to implement Adobe Campaign such that it makes a positive and measurable impact on ROI? This line of inquiry draws inputs from our analysis and discussions with key stakeholders and feeds into your project roadmap. Our project management expertise ensures that the entire process remains objective-oriented and time-bound.

High-Level Architecture

The architecturally significant requirements are captured into a high-level design of your solution. The model goes through several reviews and iterations to ascertain that all the requirements and risks are fully addressed. At the end of this step, you have a big picture of the solution with all the business processes mapped out.

consult

Code

From concept to code—this is where our software engineering skills and domain expertise come into play.

Setting Up Adobe Campaign

Setting up the environment, connection testing, configuring different areas of Adobe Campaign as per the solution design, and getting the data sources in order —with these first steps, we are ready for the next stage of implementation: workflow development.

Workflow Development

We build the technical workflows to update the customer table, which will form the mainstay of all your campaigns on Adobe Campaign. Coding for any complex functionalities is completed at this stage. Business workflows are created for campaigns across channels including email, app notifications, direct mail, and SMS.

End-to-End Testing

Once the development is complete, we carry out a series of tests: Unit testing to check whether every component has been developed as per the design and performance tests to check whether the developed tasks are executed within the optimum time. End-to-end tests are carried out to ensure data flow is smooth and error-free.

Importing Data

Data is imported from all relevant sources (databases, former campaign platforms, etc.) before the system goes live. We set up the technical workflows to facilitate the transfer of all the requisite data and keep a check on its quality. Once the system goes live, the data is updated in real time or batches.

Release Support

Post-launch support is crucial to a smooth transition and this is ensured through our hypercare. Issues that emerge after go-live are thoroughly investigated and quickly resolved before they disrupt business. Once the system is stable, our IT operations team takes over to provide ongoing support for your team.

consult

Execute

Implement targeted campaigns that maximize open and conversion rates.

Building Campaigns

Lack of in-house capability is not an impediment to building the type of campaigns you need. You can jumpstart any type of campaign with our highly skilled team of business practitioners. Following best practices and industry-proven methods reduces the implementation time and allows you to make more efficient use of the platform.

Campaign Analysis

Our expertise in a range of data analytics and visualization tools including Google Analytics, Tableau, and others is an advantage as it helps us evaluate your campaign performance at a more granular level. This analysis is important for rectifying shortcomings and optimizing your campaigns for better lead generation.

Ongoing Business Support

Delivering personalized and highly effective campaigns demands insight-driven segmentation and workflow modifications. We can support your in-house team to create targeted campaigns as a consultant service or provide the full range of services from system operations to business support.

Support Training

Adobe Campaign is a formidable tool in your marketing technology stack. Regardless of whether you are building your solution from the ground up or migrating campaigns from old platforms, our support training services can get you up to speed for a smooth lift-off and transit.

Consult

This is the discovery phase of our engagement. We elicit your needs and envision a high-level architecture of the solution.

Requirement Analysis

We start off with a systematic analysis of your requirements, problems, and opportunities for improvement. What challenges can automation resolve? What new challenges could it present? What specific features are called for? What level of integration would be required? These questions help to shape the scope of your project.

Readiness Assessment

We factor in your transformation readiness with respect to three key factors—people, technology infrastructure, and business processes. Do you have the necessary buy-in? What skill sets are available? What would be the cost of change? What support do you require? These are some of the questions that figure in our assessment.

Project Roadmap

How to implement Adobe Campaign such that it makes a positive and measurable impact on ROI? This line of inquiry draws inputs from our analysis and discussions with key stakeholders and feeds into your project roadmap. Our project management expertise ensures that the entire process remains objective-oriented and time-bound.

High-Level Architecture

The architecturally significant requirements are captured into a high-level design of your solution. The model goes through several reviews and iterations to ascertain that all the requirements and risks are fully addressed. At the end of this step, you have a big picture of the solution with all the business processes mapped out.

Code

From concept to code—this is where our software engineering skills and domain expertise come into play.

Setting Up Adobe Campaign

Setting up the environment, connection testing, configuring different areas of Adobe Campaign as per the solution design, and getting the data sources in order —with these first steps, we are ready for the next stage of implementation: workflow development.

Workflow Development

We build the technical workflows to update the customer table, which will form the mainstay of all your campaigns on Adobe Campaign. Coding for any complex functionalities is completed at this stage. Business workflows are created for campaigns across channels including email, app notifications, direct mail, and SMS.

End-to-End Testing

Once the development is complete, we carry out a series of tests: Unit testing to check whether every component has been developed as per the design and performance tests to check whether the developed tasks are executed within the optimum time. End-to-end tests are carried out to ensure data flow is smooth and error-free.

Importing Data

Data is imported from all relevant sources (databases, former campaign platforms, etc.) before the system goes live. We set up the technical workflows to facilitate the transfer of all the requisite data and keep a check on its quality. Once the system goes live, the data is updated in real time or batches.

Release Support

Post-launch support is crucial to a smooth transition and this is ensured through our hypercare. Issues that emerge after go-live are thoroughly investigated and quickly resolved before they disrupt business. Once the system is stable, our IT operations team takes over to provide ongoing support for your team.

Execute

Implement targeted campaigns that maximize open and conversion rates.

Building Campaigns

Lack of in-house capability is not an impediment to building the type of campaigns you need. You can jumpstart any type of campaign with our highly skilled team of business practitioners. Following best practices and industry-proven methods reduces the implementation time and allows you to make more efficient use of the platform.

Campaign Analysis

Our expertise in a range of data analytics and visualization tools including Google Analytics, Tableau, and others is an advantage as it helps us evaluate your campaign performance at a more granular level. This analysis is important for rectifying shortcomings and optimizing your campaigns for better lead generation.

Ongoing Business Support

Delivering personalized and highly effective campaigns demands insight-driven segmentation and workflow modifications. We can support your in-house team to create targeted campaigns as a consultant service or provide the full range of services from system operations to business support.

Support Training

Adobe Campaign is a formidable tool in your marketing technology stack. Regardless of whether you are building your solution from the ground up or migrating campaigns from old platforms, our support training services can get you up to speed for a smooth lift-off and transit.

A Seasoned Team to Back You

Architects

Architects

to envision a high-level solution.
Developers

Developers

to translate the concept to code.
Practitioners

Practitioners

to deploy multifaceted campaigns.

Implementing marketing automation calls for a trifecta of skill sets. With our team of seasoned architects, developers, and business practitioners to support you from end to end, you can be sure of a rewarding journey in your marketing automation efforts.

Unleash the power of Adobe Campaign