Responsibilities

• Responsible for requirement analysis, consultation, analytics implementation (web and mobile), reporting, and optimization
• Collaborate with cross-functional teams to ensure analytics implementation and reporting aligns with business objectives
• Define Key Performance Indicators (KPIs) to track progress toward those objectives
• Develop analytics dashboards by merging data from different sources
• Monitor and analyze performance metrics to identify trends and insights, and provide recommendations to enhance business performance
• Ensure high-quality delivery within agreed-upon timelines
• Implement and evaluate A/B tests for Conversion Rate Optimization
• Evaluate new requirements and provide accurate estimates

Requirements

• Google Analytics Certified professional with at least six years of experience in analytics and reporting
• Proven expertise in web and mobile analytics tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), Firebase and marketing data integrations
• Experience in tools like Heap and Mixpanel are a plus
• Experience in data visualization tools (Looker Studio, Tableau, Power BI) for creating client-ready dashboards
• Excellent analytical skills and the ability to work with large data sets
• Experience in implementing tracking through Google Tag Manager SDKs, MMPs, or CDPs
• Proven experience with user journey mapping, conversion tracking, and trend analysis
• Hands-on experience with Super metrics, Google Ads, Google Optimize, or Hotjar is preferred
• Ability to operate as a self-starter, thought leader, and trusted advisor to both clients and team members
• Excellent communication and presentation skills, capable of simplifying complex insights for both technical and non-technical stakeholders