Senior Analyst, Digital Marketing - Google Analytics 4 (GA4)
India - Bangalore
3 - 6 yrs
Locations
India - Bangalore
Responsibilities
- Requirement analysis, consultation, analytics implementation (web and mobile), reporting, optimization, and management of multiple projects in parallel
- Collaborate with cross-functional teams to ensure analytics implementation and reporting aligns with business objectives
- Identify client objectives and define Key Performance Indicators (KPIs) to track progress toward those objectives
- Collect, analyze, and report on data related to web and mobile app performance, including traffic, user behavior, conversion activity, site performance, and campaigns
- Develop Google Looker Studio dashboards by merging data from different sources
- Monitor and analyze performance metrics to identify trends and insights, and provide recommendations to enhance business performance
- Independently manage internal and external projects with minimal supervision
- Ensure high-quality delivery within agreed-upon timelines
- Implement and evaluate A/B tests for Conversion Rate Optimization
- Evaluate new requirements and provide accurate estimates
Requirements
- Google Analytics Certified professional with at least four years of experience in analytics and reporting
- Proven expertise in web and mobile analytics tools such as
- Google Tag Manager (GTM)
- Firebase and marketing data integrations
- Tools like Heap and Mixpanel are a plus
- Experience in data visualization tools (Looker Studio, Tableau, Power BI) for creating client-ready dashboards
- Excellent analytical skills and the ability to work with large data sets
- Experience in implementing tracking through Google Tag Manager SDKs, MMPs, or CDPs
- Proven experience with user journey mapping, conversion tracking, and trend analysis
- Hands-on experience with Super metrics, Google Ads, Google Optimize, or Hotjar is preferred
- Ability to operate as a self-starter, thought leader, and trusted advisor to both clients and team members
- Excellent communication and presentation skills, capable of simplifying complex insights for both technical and non-technical stakeholders
- Solutions to accelerate your professional growth