QBurst Solution
Google Analytics for Firebase was used to set up analytics for the web and mobile (iOS and Android) apps, in order to fulfill the client's requirements. The data collected through Google Analytics for Firebase was fed to the connected Google Analytics 4 account.
To provide detailed insights into video usage and performance, we integrated the video player with playback event tracking. In addition, standard video parameters such as video title, duration, category, and coach (author) were also tracked, providing a complete picture of video performance and user behavior.
Usage of the training robot is tracked when a user adds details about the robot to the app. The custom dimension that was implemented provided valuable insights into the usage of robots and enabled the client to understand the preferences of users better.
In addition to subscription tracking, pre-subscription actions such as checkout and click-to-subscribe are also tracked to gain a comprehensive view of the conversion funnel.
Reporting is done using Google Data Studio with Google Analytics 4 data as the data source. The reports are enhanced by adding date and data controls, which facilitates filtering and deeper analysis of data.
Annotations are added for key metrics such as video views, video watch time, and completed lessons so that they can be easily interpreted. In addition to custom dimensions and metrics passed from GA4, we also added calculated fields to compute values such as video duration and average watch percentage.